Rascasse Audience Intelligence

Outback Audience in United States

A data profile of the people who buy, follow and care about Outback in United States — modelled from more than twelve digital signal sources. Outback has an estimated audience of 1,997,509 people in United States.

#6324among Topic in United States#1113in Travel & Leisure

The average Outback fan in United States is 43.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Georgia.

Top brand affinities include Subaru Outback, Outback Steakhouse, Subaru Legacy, with strongest over-indexing on Subaru Outback (24.47× the country average).

Demographically, the Outback audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outback fan in United States is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Subaru Outback.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outback profile in United States.

Audience size
2M
in United States
Gender
50.3%♀
49.7% male
Age
43.5
average years
Country rank
#14247
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outback fans

50.3% are female, 49.7% are male, average age 43.5.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Outback audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.5
Estimated audience size1,997,509
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Outback audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Outback audience comes from United States.

Worldwide audience distribution share by country for Outback
CountryShare
Australia33.3%
United States25.3%
Brazil17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outback audience in United States is strongest.

Fig. 05

Top regions by affinity

Outback fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K3.16×
02Maryland~100K2.81×
03North Carolina~200K2.73×
04South Carolina~80K2.72×
05West Virginia~20K2.24×
06Virginia~100K2.13×
07Tennessee~90K2.12×
08Delaware~10K2.01×
09Louisiana~50K1.93×
10Georgia~100K1.85×
11Ohio~100K1.80×
12Alabama~40K1.58×
13Kentucky~40K1.55×
14Mississippi~20K1.47×
15Washington, District of Columbia~8K1.28×
16Pennsylvania~80K1.18×
17Michigan~60K1.16×
18New Jersey~60K1.09×
19Indiana~40K0.97×
20Nevada~20K0.94×
21Nebraska~9K0.88×
22Arkansas~10K0.82×
23Oklahoma~20K0.81×
24Connecticut~20K0.80×
25New Mexico~7K0.73×
26Colorado~20K0.65×
27Texas~100K0.63×
28Illinois~40K0.62×
29Arizona~30K0.62×
30Missouri~20K0.57×
31New York~60K0.55×
32Massachusetts~20K0.53×
33South Dakota~2K0.51×
34Wyoming~1K0.50×
35California~100K0.49×
36Washington~20K0.48×
37Minnesota~10K0.48×
38Montana~2K0.45×
39Oregon~10K0.43×
40Iowa~7K0.43×
41Wisconsin~10K0.41×
42Kansas~6K0.41×
43Idaho~4K0.41×
44Alaska~2K0.41×
45Utah~7K0.37×
46Rhode Island~2K0.34×
47New Hampshire~2K0.31×
48North Dakota~1K0.30×
49Hawaii~2K0.24×
50Maine~2K0.24×
Fig. 06

Affinity by region

Affinity by region — Outback, United States
0.24×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outback audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outback audience
#·InterestCategoryAffinity×
01Brick LaneTravel & Leisure92.04×
02Kea (island)Travel & Leisure36.06×
03Subaru LegacyCars & Mobility28.12×
04Subaru OutbackCars & Mobility24.47×
05Kuala LumpurTravel & Leisure16.49×
06BURGERFIFood & Beverages14.61×
07Subaru ForesterCars & Mobility12.22×
08Texas de BrazilFood & Beverages9.82×
09Outback SteakhouseFood & Beverages7.73×
10Crossover (automobile)Cars & Mobility4.56×
11Compact carCars & Mobility4.27×
12LongHorn SteakhouseFood & Beverages3.18×
13Texas RoadhouseFood & Beverages3.14×
14CarGurusCars & Mobility2.52×
15General MotorsCars & Mobility2.45×
16RoadTravel & Leisure2.19×
17SUVsCars & Mobility1.80×
18PowerballGames1.76×
19Motor vehicleCars & Mobility1.65×
20PriceShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outback audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outback audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.36×
Convenience OrientationPREMIUM1.33×
Family OrientationCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outback audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Pet OwnershipJOY0.94×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outback have in United States?

Outback has an estimated audience of 1,997,509 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Outback fans?

50.3% of Outback fans are female, 49.7% are male, with an average age of 43.5 years.

03

Which brands do Outback fans like most?

Outback fans show strongest brand affinity for Subaru Outback (24.47×), Outback Steakhouse (7.73×), and Subaru Legacy (28.12×) over the country average.

04

Where do Outback fans live in United States?

Outback fans in United States are most concentrated in Florida (reach ~400K), North Carolina (reach ~200K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Outback fans also like?

Beyond Outback itself, the audience over-indexes on Outback Steakhouse (7.73×), Subaru Legacy (28.12×), Kea (island) (36.06×), and Texas Roadhouse (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Outback audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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