Outback Audience in United States

Outback logo

Outback has an estimated audience of 1,997,509 people in United States. 50.3% are female, 49.7% are male, average age 43.5. Top regions: Florida, North Carolina, Ohio. Top brand affinities: Subaru Outback, Outback Steakhouse, Subaru Legacy, Kea (island), Texas Roadhouse.

The average Outback fan in United States is 43.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Ohio. Top brand affinities include Subaru Outback, Outback Steakhouse, Subaru Legacy, with strongest over-indexing on Subaru Outback (24.47× the country average). Demographically, the Outback audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Outback fans

Demographic split for Outback audience in United States
MetricValue
Female50.3%
Male49.7%
Average age43.5
Estimated audience size1,997,509

Audience persona

The typical Outback fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Subaru Outback.

Top regions in United States

Top regions ranked by reach for Outback in United States
RegionReachAffinity
Florida424,5503.14×
North Carolina164,1092.73×
Ohio121,4851.97×
California109,7410.5×
Virginia106,6902.19×
Texas105,6660.62×
Georgia105,2791.71×
Maryland104,6583.05×
Pennsylvania89,6131.33×
Tennessee87,4792.18×
South Carolina79,6422.65×
Michigan68,6311.31×
New Jersey63,2121.24×
New York62,3660.56×
Louisiana47,8791.86×
Alabama43,5761.56×
Illinois42,2640.64×
Kentucky35,7391.43×
Indiana33,9990.93×
Arizona25,1150.62×
Mississippi21,7981.32×
Massachusetts21,4230.54×
Colorado21,0630.67×
Washington19,3700.48×
Nevada18,1270.94×
West Virginia17,6311.9×
Oklahoma16,7730.76×
Missouri16,3820.51×
Connecticut15,9870.8×
Minnesota13,4250.47×
Delaware12,0612.19×
Arkansas11,9670.73×
Wisconsin11,1640.37×
Nebraska9,6450.96×
Oregon9,6260.42×
Washington, District of Columbia7,8241.3×
Iowa6,4630.39×
New Mexico6,1660.62×
Utah5,8070.32×
Kansas5,1480.33×
Idaho3,5060.35×
New Hampshire2,1540.27×
Montana1,8740.34×
South Dakota1,8270.4×
Rhode Island1,5690.25×
Hawaii1,5650.18×
Wyoming1,0370.35×
Alaska1,0160.24×
Maine1,0000.14×
Vermont5090.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outback audience
BrandAffinityCategory
Subaru Outback24.47×Cars & Mobility
Outback Steakhouse7.73×Food & Beverages
Subaru Legacy28.12×Cars & Mobility
Kea (island)36.06×Travel & Leisure
Texas Roadhouse3.14×Food & Beverages
Kuala Lumpur16.49×Travel & Leisure
Subaru Forester12.22×Cars & Mobility
Brick Lane92.04×Travel & Leisure
Crossover (automobile)4.56×Cars & Mobility
Texas de Brazil9.82×Food & Beverages
Compact car4.27×Cars & Mobility
LongHorn Steakhouse3.18×Food & Beverages
Road2.19×Travel & Leisure
BURGERFI14.61×Food & Beverages
Fogo de Chão6.18×Food & Beverages
SUVs1.8×Cars & Mobility
CarGurus2.52×Cars & Mobility
Motor vehicle1.65×Cars & Mobility
Powerball1.76×Games
Price1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outback audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.54
IndulgenceJOY1.53
PatriotismCONSERVATISM1.53
Family OrientationCONSERVATISM1.31
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Outback
CountryShare
Australia33.3%
United States25.3%
Brazil17.6%

See Outback audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Outback have in United States?

Outback has an estimated audience of 1,997,509 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Outback fans?

50.3% of Outback fans are female, 49.7% are male, with an average age of 43.5 years.

Which brands do Outback fans like most?

Outback fans show strongest brand affinity for Subaru Outback (24.47×), Outback Steakhouse (7.73×), and Subaru Legacy (28.12×) over the country average.

Where do Outback fans live in United States?

Outback fans in United States are most concentrated in Florida (reach 424,550), North Carolina (reach 164,109), and Ohio (reach 121,485). These three regions account for the largest share of the active audience.

What other brands do Outback fans also like?

Beyond Outback itself, the audience over-indexes on Outback Steakhouse (7.73×), Subaru Legacy (28.12×), Kea (island) (36.06×), and Texas Roadhouse (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outback. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.