A data profile of the people who buy, follow and care about Insect in Australia — modelled from more than twelve digital signal sources. Insect has an estimated audience of 2,823,825 people in Australia.
Insect has an estimated audience of 2,823,825 people in Australia. 60.4% are female, 39.6% are male, average age 45.1. Top brand affinities: Wikipedia, Aldi, Anthropology, Nonprofit organization, Local news.
Top brand affinities include Wikipedia, Aldi, Anthropology, with strongest over-indexing on Wikipedia (2.87× the country average).
Demographically, the Insect audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Tradition, Individualism.
The typical Insect fan in Australia is more female, around 45.1 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Insect profile in Australia.
60.4% are female, 39.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.1 |
| Estimated audience size | 2,823,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Insect audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mosquito | Pets & Animals | 3.31× | ||
| 02 | Wikipedia | Internet & Social Media | 2.87× | ||
| 03 | Snake | Pets & Animals | 2.46× | ||
| 04 | Public security | Politics & Society | 2.33× | ||
| 05 | Anthropology | Business & Career | 1.86× | ||
| 06 | Internet celebrity | Internet & Social Media | 1.83× | ||
| 07 | Microwave oven | Home & Garden | 1.82× | ||
| 08 | Forestry | Home & Garden | 1.73× | ||
| 09 | Aldi | Shopping | 1.72× | ||
| 10 | ABC | Movies & TV | 1.72× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.71× | ||
| 12 | Blanket | Home & Garden | 1.69× | ||
| 13 | David Attenborough | Movies & TV | 1.69× | ||
| 14 | Zoo | Kids & Family | 1.68× | ||
| 15 | Local news | News | 1.67× | ||
| 16 | Hardware store | Home & Garden | 1.67× | ||
| 17 | Refrigerator | Home & Garden | 1.58× | ||
| 18 | Veterinary medicine | Business & Career | 1.56× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Nonprofit organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Individualism | JOY | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.61× | |
| Travelling | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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