A data profile of the people who buy, follow and care about Insect in Colombia — modelled from more than twelve digital signal sources. Insect has an estimated audience of 2,426,793 people in Colombia.
Insect has an estimated audience of 2,426,793 people in Colombia. 53.7% are female, 46.3% are male, average age 36.5. Top brand affinities: Internet celebrity, Do it yourself (DIY), Non-alcoholic beverage, Public transport, Rail transport.
Top brand affinities include Internet celebrity, Do it yourself (DIY), Non-alcoholic beverage, with strongest over-indexing on Internet celebrity (2.27× the country average).
Demographically, the Insect audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Insect fan in Colombia is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Insect profile in Colombia.
53.7% are female, 46.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.5 |
| Estimated audience size | 2,426,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide Insect audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Insect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insect repellent | Health | 5.95× | ||
| 02 | Endangered species | Pets & Animals | 3.72× | ||
| 03 | Crystal Palace F.C. | Sports | 3.11× | ||
| 04 | Tabloid (newspaper format) | Literature | 3.03× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.71× | ||
| 06 | Herbalism | Health | 2.54× | ||
| 07 | Rail transport | Travel & Leisure | 2.36× | ||
| 08 | Internet celebrity | Internet & Social Media | 2.27× | ||
| 09 | Mineral water | Food & Beverages | 2.21× | ||
| 10 | Public transport | Cars & Mobility | 2.16× | ||
| 11 | Virtual reality | Technology & Electronics | 2.06× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 13 | Individualism | Politics & Society | 1.94× | ||
| 14 | Animal rights | Politics & Society | 1.88× | ||
| 15 | Espresso | Food & Beverages | 1.82× | ||
| 16 | Ultimate Fighting Championship | Sports | 1.82× | ||
| 17 | Breaking news | Movies & TV | 1.74× | ||
| 18 | Formula One | Sports | 1.56× | ||
| 19 | Pay television | Movies & TV | 1.56× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Tradition | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Price Sensitivity | PREMIUM | 0.66× | |
| Risk Appetite | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Insect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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