A data profile of the people who buy, follow and care about Dick Van Dyke in Australia — modelled from more than twelve digital signal sources. Dick Van Dyke has an estimated audience of 2,644,809 people in Australia.
Dick Van Dyke has an estimated audience of 2,644,809 people in Australia. 63.2% are female, 36.8% are male, average age 53.3. Top brand affinities: Christopher Guest, Julie Andrews, Jason Bateman, Jamie Lee Curtis, Mick Jagger.
Top brand affinities include Christopher Guest, Julie Andrews, Jason Bateman, with strongest over-indexing on Christopher Guest (49.17× the country average).
Demographically, the Dick Van Dyke audience skews more female with an average age of 53.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Dick Van Dyke fan in Australia is more female, around 53.3 years old, with strong Career Orientation tendencies and a notable affinity for Christopher Guest.
The key figures that characterise the Dick Van Dyke profile in Australia.
63.2% are female, 36.8% are male, average age 53.3.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 53.3 |
| Estimated audience size | 2,644,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 4% | |
| 30-39 | 6% | |
| 40-49 | 18% | |
| 50+ | 68% |
of the worldwide Dick Van Dyke audience comes from Australia.
| Country | Share |
|---|---|
| United States | 72.3% |
| United Kingdom | 16.0% |
| Australia | 5.1% |
The strongest cross-interests of the Dick Van Dyke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Guest | Movies & TV | 49.17× | ||
| 02 | Betty White | Movies & TV | 23.30× | ||
| 03 | Julie Andrews | Movies & TV | 23.20× | ||
| 04 | Mick Jagger | Music & Radio | 21.78× | ||
| 05 | Kill Bill | Movies & TV | 18.11× | ||
| 06 | Jamie Lee Curtis | Movies & TV | 14.45× | ||
| 07 | Patrick Swayze | Movies & TV | 14.41× | ||
| 08 | Forrest Gump | Movies & TV | 13.52× | ||
| 09 | Jason Bateman | Movies & TV | 12.66× | ||
| 10 | Elizabeth Taylor | Movies & TV | 12.36× | ||
| 11 | Saving Private Ryan | Movies & TV | 11.73× | ||
| 12 | Sophia Loren | Movies & TV | 11.32× | ||
| 13 | Jodie Foster | Movies & TV | 10.15× | ||
| 14 | Dirty Dancing | Movies & TV | 8.97× | ||
| 15 | Stonehenge | Travel & Leisure | 6.55× | ||
| 16 | Olivia Colman | Movies & TV | 6.47× | ||
| 17 | Santorini | Travel & Leisure | 5.64× | ||
| 18 | Anthropology | Business & Career | 3.29× | ||
| 19 | Wikipedia | Internet & Social Media | 3.01× | ||
| 20 | Australia Post | Business & Career | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.68× | |
| Community Orientation | OPEN | 1.32× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dick Van Dyke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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