A data profile of the people who buy, follow and care about Sydney Sweeney in Australia — modelled from more than twelve digital signal sources. Sydney Sweeney has an estimated audience of 3,902,916 people in Australia.
Sydney Sweeney has an estimated audience of 3,902,916 people in Australia. 56.0% are female, 44.0% are male, average age 40.5. Top brand affinities: Internet celebrity, Wikipedia, Nicole Kidman, Dakota Johnson, HBO.
Top brand affinities include Internet celebrity, Wikipedia, Nicole Kidman, with strongest over-indexing on Internet celebrity (3.04× the country average).
Demographically, the Sydney Sweeney audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Sydney Sweeney fan in Australia is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Sydney Sweeney profile in Australia.
56.0% are female, 44.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.5 |
| Estimated audience size | 3,902,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Sydney Sweeney audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Sydney Sweeney audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HBO | Movies & TV | 3.16× | ||
| 02 | Internet celebrity | Internet & Social Media | 3.04× | ||
| 03 | Roku | Movies & TV | 2.54× | ||
| 04 | Dakota Johnson | Movies & TV | 2.40× | ||
| 05 | Alexandra Daddario | Movies & TV | 2.36× | ||
| 06 | Chromecast | Technology & Electronics | 2.16× | ||
| 07 | Hulu | Movies & TV | 2.15× | ||
| 08 | Nathan Fillion | Movies & TV | 2.14× | ||
| 09 | Wikipedia | Internet & Social Media | 2.08× | ||
| 10 | Henry Cavill | Movies & TV | 1.98× | ||
| 11 | Jason Momoa | Movies & TV | 1.98× | ||
| 12 | Reese Witherspoon | Movies & TV | 1.95× | ||
| 13 | Richard Marx | Music & Radio | 1.92× | ||
| 14 | Kate Winslet | Movies & TV | 1.91× | ||
| 15 | Tom Hardy | Movies & TV | 1.83× | ||
| 16 | Emmy Award | Movies & TV | 1.75× | ||
| 17 | Margot Robbie | Movies & TV | 1.68× | ||
| 18 | Nicole Kidman | Movies & TV | 1.64× | ||
| 19 | Superman | Movies & TV | 1.60× | ||
| 20 | Jason Bateman | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.11× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sydney Sweeney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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