A data profile of the people who buy, follow and care about Family (biology) in Australia — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 2,864,572 people in Australia.
The average Family (biology) fan in Australia is 42.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Aldi, Real property, Wikipedia, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Family (biology) fan in Australia is more female, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Family (biology) profile in Australia.
66.7% are female, 33.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 42.3 |
| Estimated audience size | 2,864,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Family (biology) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
Where the Family (biology) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.21× | |
| 02 | Victoria | ~900K | 1.03× | |
| 03 | Northern Territory | ~30K | 1.02× | |
| 04 | Queensland | ~700K | 0.99× | |
| 05 | Western Australia | ~300K | 0.99× | |
| 06 | New South Wales | ~1M | 0.96× | |
| 07 | Tasmania | ~60K | 0.93× | |
| 08 | Australian Capital Territory | ~50K | 0.89× |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.73× | ||
| 02 | Google News | News | 2.46× | ||
| 03 | Jim Carrey | Movies & TV | 2.35× | ||
| 04 | Automatic transmission | Cars & Mobility | 2.32× | ||
| 05 | Manual transmission | Cars & Mobility | 2.06× | ||
| 06 | Jason Bateman | Movies & TV | 2.02× | ||
| 07 | Sarcasm | Politics & Society | 1.91× | ||
| 08 | Blanket | Home & Garden | 1.87× | ||
| 09 | Cruelty-free | Beauty & Wellness | 1.85× | ||
| 10 | Hormone | Health | 1.79× | ||
| 11 | Arthritis awareness | Health | 1.78× | ||
| 12 | Microwave oven | Home & Garden | 1.77× | ||
| 13 | Wikipedia | Internet & Social Media | 1.73× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.72× | ||
| 15 | Real property | Home & Garden | 1.70× | ||
| 16 | State school | Kids & Family | 1.67× | ||
| 17 | Aldi | Shopping | 1.61× | ||
| 18 | Bed sheet | Home & Garden | 1.56× | ||
| 19 | Pizza | Food & Beverages | 1.54× | ||
| 20 | Nicole Kidman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Travelling | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.80× |
Family (biology) has an estimated audience of 2,864,572 people in Australia, concentrated in New South Wales and Victoria.
66.7% of Family (biology) fans are female, 33.3% are male, with an average age of 42.3 years.
Family (biology) fans show strongest brand affinity for Aldi (1.61×), Real property (1.7×), and Wikipedia (1.73×) over the country average.
Family (biology) fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Family (biology) itself, the audience over-indexes on Real property (1.7×), Wikipedia (1.73×), Tabloid (newspaper format) (1.72×), and Blanket (1.87×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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