A data profile of the people who buy, follow and care about Family (biology) in Colombia — modelled from more than twelve digital signal sources. Family (biology) has an estimated audience of 4,042,210 people in Colombia.
Family (biology) has an estimated audience of 4,042,210 people in Colombia. 60.8% are female, 39.2% are male, average age 39.3. Top brand affinities: Laundry detergent, Air purifier, Ariel (detergent), Robotic vacuum cleaner, 23andMe.
Top brand affinities include Laundry detergent, Air purifier, Ariel (detergent), with strongest over-indexing on Laundry detergent (1.6× the country average).
Demographically, the Family (biology) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Family (biology) fan in Colombia is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Laundry detergent.
The key figures that characterise the Family (biology) profile in Colombia.
60.8% are female, 39.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 39.3 |
| Estimated audience size | 4,042,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Family (biology) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 5.3% |
| Brazil | 4.8% |
The strongest cross-interests of the Family (biology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 1.60× | ||
| 02 | Ariel (detergent) | Home & Garden | 1.57× | ||
| 03 | Robotic vacuum cleaner | Home & Garden | 1.57× | ||
| 04 | Air purifier | Home & Garden | 1.56× | ||
| 05 | 23andMe | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.17× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Tradition | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Family (biology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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