A data profile of the people who buy, follow and care about Week in Australia — modelled from more than twelve digital signal sources. Week has an estimated audience of 5,465,681 people in Australia.
Week has an estimated audience of 5,465,681 people in Australia. 59.4% are female, 40.6% are male, average age 42.1. Top brand affinities: Real property, Hormone, Cruelty-free, Sarcasm, Automatic transmission.
Top brand affinities include Real property, Hormone, Cruelty-free, with strongest over-indexing on Real property (1.77× the country average).
Demographically, the Week audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Week fan in Australia is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Week profile in Australia.
59.4% are female, 40.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 42.1 |
| Estimated audience size | 5,465,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Week audience comes from Australia.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 3.35× | ||
| 02 | Automated teller machine | Business & Career | 3.33× | ||
| 03 | Automatic transmission | Cars & Mobility | 2.96× | ||
| 04 | Hyaluronan | Beauty & Wellness | 2.80× | ||
| 05 | Tinder | Internet & Social Media | 2.70× | ||
| 06 | Manual transmission | Cars & Mobility | 2.69× | ||
| 07 | Air fryer | Food & Beverages | 2.14× | ||
| 08 | Cruelty-free | Beauty & Wellness | 2.09× | ||
| 09 | Sarcasm | Politics & Society | 2.06× | ||
| 10 | Hormone | Health | 2.04× | ||
| 11 | Duvet | Home & Garden | 2.01× | ||
| 12 | Allergy | Health | 1.83× | ||
| 13 | Real property | Home & Garden | 1.77× | ||
| 14 | Arthritis awareness | Health | 1.77× | ||
| 15 | State school | Kids & Family | 1.74× | ||
| 16 | Palm oil | Food & Beverages | 1.72× | ||
| 17 | Blanket | Home & Garden | 1.65× | ||
| 18 | Wagyu | Food & Beverages | 1.58× | ||
| 19 | Breast Cancer awareness | Health | 1.56× | ||
| 20 | Bored Panda | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Risk Appetite | THRILL | 1.07× | |
| Social Media Usage | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Risk Appetite | THRILL | 1.07× | |
| Extroversion | THRILL | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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