A data profile of the people who buy, follow and care about Week in Indonesia — modelled from more than twelve digital signal sources. Week has an estimated audience of 2,969,402 people in Indonesia.
Week has an estimated audience of 2,969,402 people in Indonesia. 44.8% are female, 55.2% are male, average age 37.3. Top brand affinities: Tinder, Manual transmission, Hormone, Anti-lock braking system, Automated teller machine.
Top brand affinities include Tinder, Manual transmission, Hormone, with strongest over-indexing on Tinder (22.99× the country average).
Demographically, the Week audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Week fan in Indonesia is more male, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Week profile in Indonesia.
44.8% are female, 55.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.3 |
| Estimated audience size | 2,969,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Week audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 22.99× | ||
| 02 | Downloadable content | Internet & Social Media | 20.07× | ||
| 03 | Hyaluronan | Beauty & Wellness | 15.63× | ||
| 04 | Hormone | Health | 15.11× | ||
| 05 | Anti-lock braking system | Cars & Mobility | 14.95× | ||
| 06 | Manual transmission | Cars & Mobility | 13.99× | ||
| 07 | Automated teller machine | Business & Career | 11.14× | ||
| 08 | Urology | Health | 8.42× | ||
| 09 | Arthritis awareness | Health | 7.50× | ||
| 10 | Air fryer | Food & Beverages | 7.02× | ||
| 11 | Automatic transmission | Cars & Mobility | 6.18× | ||
| 12 | Player versus player | Games | 5.83× | ||
| 13 | Sarcasm | Politics & Society | 5.53× | ||
| 14 | Allergy | Health | 4.72× | ||
| 15 | Coconut milk | Food & Beverages | 4.23× | ||
| 16 | Corrective lens | Health | 3.49× | ||
| 17 | Broker | Business & Career | 2.96× | ||
| 18 | Solid-state drive | Technology & Electronics | 2.81× | ||
| 19 | Catholic Church | Politics & Society | 2.33× | ||
| 20 | Dentistry | Business & Career | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.33× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Spirituality | BALANCE | 2.33× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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