A data profile of the people who buy, follow and care about Week in Malaysia — modelled from more than twelve digital signal sources. Week has an estimated audience of 3,417,961 people in Malaysia.
The average Week fan in Malaysia is 39.7 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Maps, Ramadan (calendar month), Blood vessel, with strongest over-indexing on Google Maps (1.98× the country average).
Demographically, the Week audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Week fan in Malaysia is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Week profile in Malaysia.
55.4% are female, 44.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.7 |
| Estimated audience size | 3,417,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Week audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
Where the Week audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.42× | |
| 02 | Selangor | ~1M | 1.30× | |
| 03 | Johor | ~600K | 1.27× | |
| 04 | Perak | ~300K | 1.08× | |
| 05 | Sabah | ~300K | 1.07× | |
| 06 | Penang | ~200K | 1.06× | |
| 07 | Sarawak | ~300K | 1.03× | |
| 08 | Kedah | ~200K | 1.03× | |
| 09 | Pahang | ~200K | 1.02× | |
| 10 | Malacca | ~100K | 1.00× | |
| 11 | Negeri Sembilan | ~200K | 0.98× | |
| 12 | Labuan | ~30K | 0.98× | |
| 13 | Perlis | ~50K | 0.96× | |
| 14 | Kelantan | ~200K | 0.93× | |
| 15 | Putrajaya | ~20K | 0.93× | |
| 16 | Terengganu | ~100K | 0.89× |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 5.41× | ||
| 02 | Lulu Hypermarket | Food & Beverages | 4.03× | ||
| 03 | Ramadan (calendar month) | Politics & Society | 2.68× | ||
| 04 | Large intestine | Health | 2.42× | ||
| 05 | Blood vessel | Health | 2.27× | ||
| 06 | Milo (drink) | Food & Beverages | 2.12× | ||
| 07 | Statistics | Business & Career | 2.12× | ||
| 08 | Air fryer | Food & Beverages | 2.09× | ||
| 09 | Uric acid | Health | 2.07× | ||
| 10 | Breakfast cereal | Food & Beverages | 2.04× | ||
| 11 | Public administration | Business & Career | 2.01× | ||
| 12 | Google Maps | Internet & Social Media | 1.98× | ||
| 13 | Iftar | Politics & Society | 1.89× | ||
| 14 | Microwave | Home & Garden | 1.84× | ||
| 15 | HVAC | Home & Garden | 1.75× | ||
| 16 | Instant noodle | Food & Beverages | 1.69× | ||
| 17 | Enzyme | Health | 1.63× | ||
| 18 | Controlled-access highway | Travel & Leisure | 1.59× | ||
| 19 | Social science | Business & Career | 1.56× | ||
| 20 | Zakat | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Family Orientation | CONSERVATISM | 0.67× | |
| Tradition | CONSERVATISM | 0.85× |
Week has an estimated audience of 3,417,961 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.4% of Week fans are female, 44.6% are male, with an average age of 39.7 years.
Week fans show strongest brand affinity for Google Maps (1.98×), Ramadan (calendar month) (2.68×), and Blood vessel (2.27×) over the country average.
Week fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Week itself, the audience over-indexes on Ramadan (calendar month) (2.68×), Blood vessel (2.27×), Social science (1.56×), and Uric acid (2.07×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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