A data profile of the people who buy, follow and care about Week in Sweden — modelled from more than twelve digital signal sources. Week has an estimated audience of 1,530,334 people in Sweden.
Week has an estimated audience of 1,530,334 people in Sweden. 57.5% are female, 42.5% are male, average age 44.2. Top brand affinities: Real property, Real estate broker, Dentistry, Allergy, Hormone.
Top brand affinities include Real property, Real estate broker, Dentistry, with strongest over-indexing on Real property (2.34× the country average).
Demographically, the Week audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Week fan in Sweden is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Week profile in Sweden.
57.5% are female, 42.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.2 |
| Estimated audience size | 1,530,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Week audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coconut milk | Food & Beverages | 3.35× | ||
| 02 | Hyaluronan | Beauty & Wellness | 3.16× | ||
| 03 | Air fryer | Food & Beverages | 3.15× | ||
| 04 | Anti-lock braking system | Cars & Mobility | 2.94× | ||
| 05 | Manual transmission | Cars & Mobility | 2.90× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.85× | ||
| 07 | Palm oil | Food & Beverages | 2.75× | ||
| 08 | Automated teller machine | Business & Career | 2.74× | ||
| 09 | Hormone | Health | 2.53× | ||
| 10 | Allergy | Health | 2.52× | ||
| 11 | Duvet | Home & Garden | 2.49× | ||
| 12 | Real property | Home & Garden | 2.34× | ||
| 13 | Image scanner | Technology & Electronics | 2.31× | ||
| 14 | Tinder | Internet & Social Media | 2.29× | ||
| 15 | Dentistry | Business & Career | 1.91× | ||
| 16 | Western Union | Business & Career | 1.79× | ||
| 17 | Sarcasm | Politics & Society | 1.78× | ||
| 18 | Bored Panda | Internet & Social Media | 1.74× | ||
| 19 | Real estate broker | Home & Garden | 1.66× | ||
| 20 | Breast Cancer awareness | Health | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Risk Appetite | THRILL | 0.62× | |
| Social Media Usage | JOY | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Risk Appetite | THRILL | 0.62× | |
| Spirituality | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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