A data profile of the people who buy, follow and care about Week in Denmark — modelled from more than twelve digital signal sources. Week has an estimated audience of 1,283,141 people in Denmark.
Week has an estimated audience of 1,283,141 people in Denmark. 61.7% are female, 38.3% are male, average age 44.6. Top brand affinities: Automatic transmission, Allergy, Tinder, Hormone, Arthritis awareness.
Top brand affinities include Automatic transmission, Allergy, Tinder, with strongest over-indexing on Automatic transmission (2.33× the country average).
Demographically, the Week audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Week fan in Denmark is more female, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the Week profile in Denmark.
61.7% are female, 38.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.6 |
| Estimated audience size | 1,283,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Week audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 2.98× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 2.79× | ||
| 03 | Coconut milk | Food & Beverages | 2.76× | ||
| 04 | Tinder | Internet & Social Media | 2.36× | ||
| 05 | Automatic transmission | Cars & Mobility | 2.33× | ||
| 06 | State school | Kids & Family | 2.31× | ||
| 07 | Manual transmission | Cars & Mobility | 2.25× | ||
| 08 | Allergy | Health | 2.20× | ||
| 09 | Air fryer | Food & Beverages | 2.18× | ||
| 10 | Petrol engine | Cars & Mobility | 2.05× | ||
| 11 | Hormone | Health | 1.99× | ||
| 12 | Old Testament | Politics & Society | 1.97× | ||
| 13 | Arthritis awareness | Health | 1.92× | ||
| 14 | Player versus player | Games | 1.81× | ||
| 15 | Blood vessel | Health | 1.70× | ||
| 16 | Afro-textured hair | Beauty & Wellness | 1.69× | ||
| 17 | Sarcasm | Politics & Society | 1.61× | ||
| 18 | Automated teller machine | Business & Career | 1.61× | ||
| 19 | Baccarat | Games | 1.57× | ||
| 20 | Vaccine-preventable diseases | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Spirituality | BALANCE | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.57× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.