A data profile of the people who buy, follow and care about Week in Finland — modelled from more than twelve digital signal sources. Week has an estimated audience of 989,646 people in Finland.
Week has an estimated audience of 989,646 people in Finland. 62.8% are female, 37.2% are male, average age 45.8. Top brand affinities: Hormone, Tinder, Hyaluronan, Dentistry, Automatic transmission.
Top brand affinities include Hormone, Tinder, Hyaluronan, with strongest over-indexing on Hormone (2.37× the country average).
Demographically, the Week audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Week fan in Finland is more female, around 45.8 years old, with strong Spirituality tendencies and a notable affinity for Hormone.
The key figures that characterise the Week profile in Finland.
62.8% are female, 37.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.8 |
| Estimated audience size | 989,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Week audience comes from Finland.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 2.90× | ||
| 02 | Hyaluronan | Beauty & Wellness | 2.50× | ||
| 03 | Hormone | Health | 2.37× | ||
| 04 | Petrol engine | Cars & Mobility | 2.13× | ||
| 05 | Palm oil | Food & Beverages | 2.11× | ||
| 06 | Arthritis awareness | Health | 1.93× | ||
| 07 | Manual transmission | Cars & Mobility | 1.84× | ||
| 08 | Allergy | Health | 1.83× | ||
| 09 | Automatic transmission | Cars & Mobility | 1.82× | ||
| 10 | State school | Kids & Family | 1.82× | ||
| 11 | Automated teller machine | Business & Career | 1.82× | ||
| 12 | Tinder | Internet & Social Media | 1.80× | ||
| 13 | Player versus player | Games | 1.69× | ||
| 14 | Coconut milk | Food & Beverages | 1.62× | ||
| 15 | Dentistry | Business & Career | 1.60× | ||
| 16 | Blood vessel | Health | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Risk Appetite | THRILL | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Risk Appetite | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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