A data profile of the people who buy, follow and care about Week in Norway — modelled from more than twelve digital signal sources. Week has an estimated audience of 1,109,560 people in Norway.
Week has an estimated audience of 1,109,560 people in Norway. 58.1% are female, 41.9% are male, average age 44.1. Top brand affinities: Automatic transmission, Hyaluronan, Hormone, Allergy, Tinder.
Top brand affinities include Automatic transmission, Hyaluronan, Hormone, with strongest over-indexing on Automatic transmission (1.79× the country average).
Demographically, the Week audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Week fan in Norway is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the Week profile in Norway.
58.1% are female, 41.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 44.1 |
| Estimated audience size | 1,109,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Week audience comes from Norway.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyaluronan | Beauty & Wellness | 2.40× | ||
| 02 | Coconut milk | Food & Beverages | 2.38× | ||
| 03 | Flexible-fuel vehicle | Cars & Mobility | 2.38× | ||
| 04 | Downloadable content | Internet & Social Media | 2.26× | ||
| 05 | Anti-lock braking system | Cars & Mobility | 2.23× | ||
| 06 | Postpaid mobile phone | Technology & Electronics | 1.89× | ||
| 07 | Hormone | Health | 1.84× | ||
| 08 | Petrol engine | Cars & Mobility | 1.81× | ||
| 09 | Automatic transmission | Cars & Mobility | 1.79× | ||
| 10 | Tinder | Internet & Social Media | 1.74× | ||
| 11 | Manual transmission | Cars & Mobility | 1.72× | ||
| 12 | World Wide Fund for Nature | Politics & Society | 1.72× | ||
| 13 | State school | Kids & Family | 1.66× | ||
| 14 | Air fryer | Food & Beverages | 1.61× | ||
| 15 | Automated teller machine | Business & Career | 1.60× | ||
| 16 | Broker | Business & Career | 1.59× | ||
| 17 | Allergy | Health | 1.55× | ||
| 18 | Blood vessel | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Risk Appetite | THRILL | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Spirituality | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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