A data profile of the people who buy, follow and care about David Jones in Australia — modelled from more than twelve digital signal sources. David Jones has an estimated audience of 3,377,600 people in Australia.
The average David Jones fan in Australia is 38.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the David Jones profile in Australia.
69.3% are female, 30.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 38.9 |
| Estimated audience size | 3,377,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
Where the David Jones audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2M | 1.47× | |
| 02 | Australian Capital Territory | ~100K | 1.42× | |
| 03 | Victoria | ~1M | 1.18× | |
| 04 | South Australia | ~300K | 1.17× | |
| 05 | Queensland | ~800K | 1.00× | |
| 06 | Western Australia | ~400K | 0.97× | |
| 07 | Tasmania | ~30K | 0.41× | |
| 08 | Northern Territory | ~10K | 0.41× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for David Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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