A data profile of the people who buy, follow and care about Spirituality in Australia — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 3,160,806 people in Australia.
Spirituality has an estimated audience of 3,160,806 people in Australia. 71.8% are female, 28.2% are male, average age 41.8. Top brand affinities: Wikipedia, Mindfulness, Alternative medicine, Pizza, Tradition.
Top brand affinities include Wikipedia, Mindfulness, Alternative medicine, with strongest over-indexing on Wikipedia (1.92× the country average).
Demographically, the Spirituality audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Spirituality fan in Australia is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Spirituality profile in Australia.
71.8% are female, 28.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 41.8 |
| Estimated audience size | 3,160,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Spirituality audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kurt Cobain | Music & Radio | 3.11× | ||
| 02 | RÜFÜS | Music & Radio | 2.84× | ||
| 03 | Jason Bateman | Movies & TV | 2.31× | ||
| 04 | Tarot | Health | 2.30× | ||
| 05 | Hinduism | Politics & Society | 2.02× | ||
| 06 | Google Earth | Internet & Social Media | 1.96× | ||
| 07 | Wikipedia | Internet & Social Media | 1.92× | ||
| 08 | Mindfulness | Health | 1.86× | ||
| 09 | Alternative medicine | Business & Career | 1.86× | ||
| 10 | Buddhism | Health | 1.85× | ||
| 11 | Rome | Travel & Leisure | 1.79× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.66× | ||
| 13 | Blanket | Home & Garden | 1.64× | ||
| 14 | Pizza | Food & Beverages | 1.58× | ||
| 15 | Activism | Politics & Society | 1.57× | ||
| 16 | ABC | Movies & TV | 1.56× | ||
| 17 | Tradition | Politics & Society | 1.53× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.53× | ||
| 19 | Nicole Kidman | Movies & TV | 1.53× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Mindfulness | BALANCE | 1.48× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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