Rascasse Audience Intelligence

Spirituality Audience in Poland

A data profile of the people who buy, follow and care about Spirituality in Poland — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 2,078,325 people in Poland.

#30among Field of study in Poland
#432among Topic in Poland
#16in Health

Spirituality has an estimated audience of 2,078,325 people in Poland. 69.1% are female, 30.9% are male, average age 39.5. Top brand affinities: Gazeta Wyborcza, Love & Sex, PUDELEK, Musical theatre, Activism.

Top brand affinities include Gazeta Wyborcza, Love & Sex, PUDELEK, with strongest over-indexing on Gazeta Wyborcza (3.22× the country average).

Demographically, the Spirituality audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Tradition.

The typical Spirituality fan in Poland is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Gazeta Wyborcza.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Spirituality profile in Poland.

Audience size
2.1M
in Poland
Gender
69.1%
30.9% male
Age
39.5
average years
Country rank
#657
Topic in Poland
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spirituality fans

69.1% are female, 30.9% are male, average age 39.5.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Spirituality audience in Poland
MetricValue
Female69.1%
Male30.9%
Average age39.5
Estimated audience size2,078,325
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Spirituality audience in Poland
Age bracketShare%
16-1921%
20-2917%
30-3921%
40-4920%
50+22%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Spirituality audience comes from Poland.

Worldwide audience distribution share by country for Spirituality
CountryShare
United States24.9%
Japan5.6%
Brazil4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spirituality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spirituality audience
#·InterestCategoryAffinity×
01Valentine's DayKids & Family3.99×
02Rod StewartMusic & Radio3.99×
03Love & SexKids & Family3.94×
04Gazeta WyborczaNews3.22×
05Modern TalkingMusic & Radio3.04×
06Gladiator (2000 film)Movies & TV2.94×
07Alternative medicineBusiness & Career2.47×
08ICloudTechnology & Electronics2.27×
09PUDELEKNews2.15×
10Chinese cuisineFood & Beverages2.08×
11Musical filmMovies & TV1.92×
12ActivismPolitics & Society1.78×
13Musical theatreMovies & TV1.74×
14News magazineNews1.71×
15Contemporary R&BMusic & Radio1.70×
16DeichmannShopping1.65×
17Social movementPolitics & Society1.64×
18Viral videoInternet & Social Media1.63×
19Self-loveHealth1.59×
20Radio ZETMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spirituality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Spirituality audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.76×
TraditionCONSERVATISM1.65×
Career OrientationPOWER1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Spirituality audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Urban LifestyleOPEN1.03×
Social Media UsageJOY1.04×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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