A data profile of the people who buy, follow and care about Spirituality in Switzerland — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 864,137 people in Switzerland.
Spirituality has an estimated audience of 864,137 people in Switzerland. 68.8% are female, 31.2% are male, average age 40.6. Top brand affinities: Real property, Hornbach, Transfermarkt, Hinduism, Poetry.
Top brand affinities include Real property, Hornbach, Transfermarkt, with strongest over-indexing on Real property (2.94× the country average).
Demographically, the Spirituality audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Spirituality fan in Switzerland is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Real property.
The key figures that characterise the Spirituality profile in Switzerland.
68.8% are female, 31.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 40.6 |
| Estimated audience size | 864,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide Spirituality audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hinduism | Politics & Society | 3.42× | ||
| 02 | Cyclo-cross | Sports | 3.28× | ||
| 03 | Buddhism | Health | 3.01× | ||
| 04 | Real property | Home & Garden | 2.94× | ||
| 05 | British hip hop | Music & Radio | 2.73× | ||
| 06 | Japanese hip hop | Music & Radio | 2.56× | ||
| 07 | Viral video | Internet & Social Media | 2.17× | ||
| 08 | Activism | Politics & Society | 2.12× | ||
| 09 | Mindfulness | Health | 2.08× | ||
| 10 | Hornbach | Shopping | 2.07× | ||
| 11 | Western Union | Business & Career | 1.99× | ||
| 12 | Poetry | Literature | 1.95× | ||
| 13 | Transfermarkt | Sports | 1.92× | ||
| 14 | Contemporary R&B | Music & Radio | 1.83× | ||
| 15 | Charity and causes | Business & Career | 1.76× | ||
| 16 | Instant messaging | Internet & Social Media | 1.75× | ||
| 17 | University | Business & Career | 1.64× | ||
| 18 | Fnac | Shopping | 1.59× | ||
| 19 | Local food | Food & Beverages | 1.57× | ||
| 20 | Art exhibition | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.84× | |
| Spirituality | BALANCE | 1.69× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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