A data profile of the people who buy, follow and care about Spirituality in Portugal — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 1,319,943 people in Portugal.
The average Spirituality fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Alternative medicine, Mindfulness, Charitable organization, with strongest over-indexing on Alternative medicine (1.89× the country average).
Demographically, the Spirituality audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spirituality fan in Portugal is more female, around 46.4 years old, with strong Mindfulness tendencies and a notable affinity for Alternative medicine.
The key figures that characterise the Spirituality profile in Portugal.
71.8% are female, 28.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 46.4 |
| Estimated audience size | 1,319,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Spirituality audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
Where the Spirituality audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.13× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~20K | 1.06× | |
| 05 | Vila Real District | ~20K | 1.04× | |
| 06 | Évora District | ~20K | 1.03× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~30K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Leiria District | ~70K | 0.95× | |
| 13 | Coimbra District | ~60K | 0.95× | |
| 14 | Aveiro District | ~90K | 0.93× | |
| 15 | Faro District | ~80K | 0.93× | |
| 16 | Braga District | ~100K | 0.92× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Lisbon District | ~300K | 0.83× | |
| 19 | Porto District | ~200K | 0.82× | |
| 20 | Santarém District | ~50K | 0.82× |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Feng shui | Health | 2.05× | ||
| 02 | Traditional medicine | Health | 1.98× | ||
| 03 | Mindfulness | Health | 1.96× | ||
| 04 | Aromatherapy | Home & Garden | 1.92× | ||
| 05 | Alternative medicine | Business & Career | 1.89× | ||
| 06 | Ayurveda | Health | 1.78× | ||
| 07 | Individualism | Politics & Society | 1.68× | ||
| 08 | Sugar substitute | Food & Beverages | 1.68× | ||
| 09 | Acupuncture | Health | 1.65× | ||
| 10 | Mineral water | Food & Beverages | 1.64× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.63× | ||
| 12 | Gothic fashion | Fashion & Accessoires | 1.63× | ||
| 13 | Local news | News | 1.62× | ||
| 14 | Clairvoyance | Politics & Society | 1.62× | ||
| 15 | Medicinal plants | Health | 1.60× | ||
| 16 | Film festival | Movies & TV | 1.54× | ||
| 17 | Charitable organization | Politics & Society | 1.52× | ||
| 18 | Employment agency | Business & Career | 1.52× | ||
| 19 | Urban agriculture | Business & Career | 1.52× | ||
| 20 | Bohemianism | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.96× | |
| Community Orientation | OPEN | 1.52× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.93× |
Spirituality has an estimated audience of 1,319,943 people in Portugal, concentrated in Lisbon District and Porto District.
71.8% of Spirituality fans are female, 28.2% are male, with an average age of 46.4 years.
Spirituality fans show strongest brand affinity for Alternative medicine (1.89×), Mindfulness (1.96×), and Charitable organization (1.52×) over the country average.
Spirituality fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Spirituality itself, the audience over-indexes on Mindfulness (1.96×), Charitable organization (1.52×), Local news (1.62×), and Individualism (1.68×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.