A data profile of the people who buy, follow and care about Spirituality in Colombia — modelled from more than twelve digital signal sources. Spirituality has an estimated audience of 2,301,672 people in Colombia.
Spirituality has an estimated audience of 2,301,672 people in Colombia. 61.5% are female, 38.5% are male, average age 38.6. Top brand affinities: Non-alcoholic beverage, Mindfulness, Herbalism, Career development, Cappuccino.
Top brand affinities include Non-alcoholic beverage, Mindfulness, Herbalism, with strongest over-indexing on Non-alcoholic beverage (1.82× the country average).
Demographically, the Spirituality audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Spirituality fan in Colombia is more female, around 38.6 years old, with strong Mindfulness tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Spirituality profile in Colombia.
61.5% are female, 38.5% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 38.6 |
| Estimated audience size | 2,301,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Spirituality audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.6% |
| Brazil | 4.6% |
The strongest cross-interests of the Spirituality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 02 | Ayurveda | Health | 1.77× | ||
| 03 | Herbalism | Health | 1.75× | ||
| 04 | Maison Margiela | Fashion & Accessoires | 1.70× | ||
| 05 | Acupuncture | Health | 1.65× | ||
| 06 | Jessica Alba | Movies & TV | 1.63× | ||
| 07 | Feng shui | Health | 1.62× | ||
| 08 | Endangered species | Pets & Animals | 1.61× | ||
| 09 | Roller coaster | Travel & Leisure | 1.61× | ||
| 10 | Homeopathy | Health | 1.60× | ||
| 11 | Mindfulness | Health | 1.59× | ||
| 12 | Arctic Monkeys | Music & Radio | 1.59× | ||
| 13 | Deportivo Alavés | Sports | 1.58× | ||
| 14 | Royal family | Politics & Society | 1.58× | ||
| 15 | Crystal Palace F.C. | Sports | 1.57× | ||
| 16 | Superfood | Food & Beverages | 1.54× | ||
| 17 | Cappuccino | Food & Beverages | 1.53× | ||
| 18 | Career development | Business & Career | 1.51× | ||
| 19 | Pollen | Health | 1.51× | ||
| 20 | George Michael | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Career Orientation | POWER | 1.38× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Spirituality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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