A data profile of the people who buy, follow and care about Fnac in Switzerland — modelled from more than twelve digital signal sources. Fnac has an estimated audience of 863,485 people in Switzerland.
The average Fnac fan in Switzerland is 39.3 years old, more female, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Geneva, Valais.
Top brand affinities include Sam Rockwell, Conforama, Yandex, with strongest over-indexing on Sam Rockwell (71.43× the country average).
Demographically, the Fnac audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Fnac fan in Switzerland is more female, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Sam Rockwell.
The key figures that characterise the Fnac profile in Switzerland.
57.7% are female, 42.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 39.3 |
| Estimated audience size | 863,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
Where the Fnac audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~400K | 4.99× | |
| 02 | Canton of Geneva | ~300K | 4.37× | |
| 03 | Neuchatel | ~70K | 3.94× | |
| 04 | Fribourg | ~100K | 3.72× | |
| 05 | Valais | ~100K | 3.56× | |
| 06 | Jura | ~10K | 2.19× | |
| 07 | Appenzell Innerrhoden | <1K | 0.90× | |
| 08 | Canton of Glarus | ~3K | 0.85× | |
| 09 | Appenzell Ausserrhoden | ~3K | 0.83× | |
| 10 | Uri | ~2K | 0.81× | |
| 11 | Canton of Nidwalden | ~2K | 0.76× | |
| 12 | Canton of Obwalden | ~2K | 0.75× | |
| 13 | Canton of Bern | ~60K | 0.71× | |
| 14 | Schaffhausen | ~4K | 0.58× | |
| 15 | Schwyz | ~7K | 0.54× | |
| 16 | Canton of Zürich | ~70K | 0.45× | |
| 17 | Thurgau | ~10K | 0.44× | |
| 18 | Canton of Zug | ~5K | 0.43× | |
| 19 | Graubünden | ~8K | 0.40× | |
| 20 | Basel-City | ~10K | 0.39× | |
| 21 | Solothurn | ~8K | 0.36× | |
| 22 | Basel-Landschaft | ~7K | 0.34× | |
| 23 | Ticino | ~10K | 0.32× | |
| 24 | Canton of St. Gallen | ~10K | 0.31× | |
| 25 | Luzern | ~10K | 0.29× | |
| 26 | Aargau | ~10K | 0.25× |
The strongest cross-interests of the Fnac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sam Rockwell | Movies & TV | 71.43× | ||
| 02 | Reservoir Dogs | Movies & TV | 43.46× | ||
| 03 | Yandex | Technology & Electronics | 20.45× | ||
| 04 | Mizuno Corporation | Fashion & Accessoires | 15.42× | ||
| 05 | France national football team | Sports | 10.25× | ||
| 06 | Saucony | Sports | 9.36× | ||
| 07 | Salomon | Fashion & Accessoires | 7.40× | ||
| 08 | Zaho de Sagazan | Music & Radio | 6.53× | ||
| 09 | Conforama | Home & Garden | 5.28× | ||
| 10 | FC Zürich | Sports | 5.23× | ||
| 11 | FC Basel | Sports | 4.36× | ||
| 12 | IKEA | Home & Garden | 1.81× | ||
| 13 | Lidl | Shopping | 1.69× | ||
| 14 | Internet & Social Media | 1.63× | |||
| 15 | McDonald's | Food & Beverages | 1.58× | ||
| 16 | Aldi | Shopping | 1.56× | ||
| 17 | Manor | Shopping | 1.53× | ||
| 18 | Coop | Food & Beverages | 1.52× | ||
| 19 | Europe | Travel & Leisure | 1.52× | ||
| 20 | EasyJet | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.92× | |
| Social Media Usage | JOY | 1.61× | |
| Healthy Lifestyle | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Healthy Lifestyle | BALANCE | 1.41× | |
| Social Media Usage | JOY | 1.61× |
Fnac's target market in Switzerland covers an estimated 863,485 people, concentrated in Vaud and Canton of Geneva.
57.7% of the Fnac audience are female, 42.3% are male, with an average age of 39.3 years.
Fnac fans show strongest brand affinity for Sam Rockwell (71.43×), Conforama (5.28×), and Yandex (20.45×) over the country average.
Fnac fans in Switzerland are most concentrated in Vaud (reach ~400K), Canton of Geneva (reach ~300K), and Valais (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Fnac itself, the audience over-indexes on Conforama (5.28×), Yandex (20.45×), Reservoir Dogs (43.46×), and FC Basel (4.36×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Fnac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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