A data profile of the people who buy, follow and care about Insurance in Poland — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 2,388,660 people in Poland.
Insurance has an estimated audience of 2,388,660 people in Poland. 51.8% are female, 48.2% are male, average age 42.6. Top brand affinities: Poczta Polska, Super Express, PKO Bank Polski, Credit cards, Financial services.
Top brand affinities include Poczta Polska, Super Express, PKO Bank Polski, with strongest over-indexing on Poczta Polska (1.8× the country average).
Demographically, the Insurance audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Insurance fan in Poland is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the Insurance profile in Poland.
51.8% are female, 48.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.6 |
| Estimated audience size | 2,388,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Insurance audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epilator | Beauty & Wellness | 3.54× | ||
| 02 | Life insurance | Business & Career | 3.22× | ||
| 03 | Credit (finance) | Business & Career | 2.58× | ||
| 04 | Vehicle insurance | Cars & Mobility | 2.54× | ||
| 05 | Citibank | Business & Career | 2.52× | ||
| 06 | Online banking | Business & Career | 2.40× | ||
| 07 | Generali | Business & Career | 2.27× | ||
| 08 | Loan | Business & Career | 1.94× | ||
| 09 | Credit cards | Business & Career | 1.92× | ||
| 10 | Vacuum cleaner | Home & Garden | 1.84× | ||
| 11 | Financial services | Business & Career | 1.82× | ||
| 12 | Photovoltaics | Home & Garden | 1.82× | ||
| 13 | Cholesterol | Food & Beverages | 1.82× | ||
| 14 | Poczta Polska | Business & Career | 1.80× | ||
| 15 | Hyundai Tucson | Cars & Mobility | 1.78× | ||
| 16 | Super Express | News | 1.64× | ||
| 17 | Plus-size clothing | Fashion & Accessoires | 1.64× | ||
| 18 | Renewable energy | Business & Career | 1.59× | ||
| 19 | PKO Bank Polski | Business & Career | 1.56× | ||
| 20 | Tractor | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Individualism | JOY | 1.18× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.33× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Early Adopter Mentality | POWER | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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