A data profile of the people who buy, follow and care about Insurance in United Arab Emirates — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 2,194,875 people in United Arab Emirates.
The average Insurance fan in United Arab Emirates is 37.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Madhyamam Daily, Vehicle insurance, Khyber Pakhtunkhwa, with strongest over-indexing on Madhyamam Daily (1.56× the country average).
Demographically, the Insurance audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Insurance fan in United Arab Emirates is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Madhyamam Daily.
The key figures that characterise the Insurance profile in United Arab Emirates.
26.7% are female, 73.3% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 37.0 |
| Estimated audience size | 2,194,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 33% | |
| 30-39 | 31% | |
| 40-49 | 18% | |
| 50+ | 8% |
of the worldwide Insurance audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.19× | |
| 02 | Dubai | ~1.5M | 1.14× | |
| 03 | Emirate of Sharjah | ~600K | 1.14× | |
| 04 | Emirate of Abu Dhabi | ~900K | 0.94× | |
| 05 | Ras Al Khaimah | ~100K | 0.85× | |
| 06 | Fujairah | ~50K | 0.85× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insurance policy | Business & Career | 1.91× | ||
| 02 | Vehicle insurance | Cars & Mobility | 1.70× | ||
| 03 | Geo News Urdu | Movies & TV | 1.64× | ||
| 04 | Health insurance | Business & Career | 1.63× | ||
| 05 | Khyber Pakhtunkhwa | Travel & Leisure | 1.62× | ||
| 06 | ARY News | Movies & TV | 1.62× | ||
| 07 | Life insurance | Business & Career | 1.62× | ||
| 08 | Kohat | Travel & Leisure | 1.61× | ||
| 09 | Maidan (Kolkata) | Travel & Leisure | 1.61× | ||
| 10 | Peshawar | Travel & Leisure | 1.60× | ||
| 11 | Daily Pakistan | News | 1.58× | ||
| 12 | Madhyamam Daily | News | 1.56× | ||
| 13 | Kerala Kaumudi | Movies & TV | 1.56× | ||
| 14 | Azad Kashmir | Travel & Leisure | 1.56× | ||
| 15 | Application for employment | Business & Career | 1.56× | ||
| 16 | Indus River | Travel & Leisure | 1.55× | ||
| 17 | Swabi | Travel & Leisure | 1.54× | ||
| 18 | Balochistan, Pakistan | Travel & Leisure | 1.53× | ||
| 19 | Prime Minister of Pakistan | Politics & Society | 1.51× | ||
| 20 | Durand Line | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.97× |
Insurance has an estimated audience of 2,194,875 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
26.7% of Insurance fans are female, 73.3% are male, with an average age of 37.0 years.
Insurance fans show strongest brand affinity for Madhyamam Daily (1.56×), Vehicle insurance (1.7×), and Khyber Pakhtunkhwa (1.62×) over the country average.
Insurance fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Vehicle insurance (1.7×), Khyber Pakhtunkhwa (1.62×), ARY News (1.62×), and Prime Minister of Pakistan (1.51×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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