A data profile of the people who buy, follow and care about Insurance in Indonesia — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 4,886,357 people in Indonesia.
The average Insurance fan in Indonesia is 38.3 years old, more male, and lives primarily in Jakarta.
The audience is concentrated in Jakarta, West Java, East Java.
Top brand affinities include Mortgage loans, Web fiction, Stomach, with strongest over-indexing on Mortgage loans (1.66× the country average).
Demographically, the Insurance audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Insurance fan in Indonesia is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Insurance profile in Indonesia.
44.6% are female, 55.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 38.3 |
| Estimated audience size | 4,886,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 26% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Insurance audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~800K | 2.13× | |
| 02 | Bali | ~200K | 1.70× | |
| 03 | Banten | ~300K | 1.31× | |
| 04 | Special Region of Yogyakarta | ~90K | 1.16× | |
| 05 | Riau Islands | ~60K | 1.15× | |
| 06 | East Java | ~600K | 1.06× | |
| 07 | Lampung | ~100K | 1.06× | |
| 08 | West Papua | ~20K | 1.04× | |
| 09 | South Sulawesi | ~100K | 1.03× | |
| 10 | Central Kalimantan | ~40K | 1.02× | |
| 11 | Bangka-Belitung Islands | ~20K | 1.02× | |
| 12 | North Sumatra | ~200K | 1.00× | |
| 13 | South Sumatra | ~100K | 0.99× | |
| 14 | West Kalimantan | ~70K | 0.99× | |
| 15 | North Sulawesi | ~50K | 0.99× | |
| 16 | West Nusa Tenggara | ~60K | 0.98× | |
| 17 | West Sulawesi | ~20K | 0.98× | |
| 18 | North Kalimantan | ~10K | 0.98× | |
| 19 | Riau | ~100K | 0.97× | |
| 20 | East Kalimantan | ~80K | 0.97× | |
| 21 | South Kalimantan | ~60K | 0.97× | |
| 22 | Bengkulu | ~40K | 0.97× | |
| 23 | Southeast Sulawesi | ~40K | 0.97× | |
| 24 | Papua (province) | ~30K | 0.97× | |
| 25 | Gorontalo (disambiguation)(2) | ~20K | 0.97× | |
| 26 | North Maluku | ~20K | 0.97× | |
| 27 | Central Sulawesi | ~40K | 0.96× | |
| 28 | Maluku | ~20K | 0.95× | |
| 29 | Jambi | ~50K | 0.92× | |
| 30 | East Nusa Tenggara | ~50K | 0.92× | |
| 31 | Central Java | ~400K | 0.90× | |
| 32 | West Java | ~700K | 0.89× | |
| 33 | West Sumatra | ~70K | 0.88× | |
| 34 | Aceh | ~60K | 0.86× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Usury | Business & Career | 1.83× | ||
| 02 | Web fiction | Literature | 1.81× | ||
| 03 | Tenor | Music & Radio | 1.80× | ||
| 04 | Daihatsu Terios | Cars & Mobility | 1.75× | ||
| 05 | Toyota Avanza | Cars & Mobility | 1.68× | ||
| 06 | Mortgage loans | Business & Career | 1.66× | ||
| 07 | Cholesterol | Food & Beverages | 1.64× | ||
| 08 | Gastric acid | Health | 1.64× | ||
| 09 | Rumah Gadang | Travel & Leisure | 1.63× | ||
| 10 | Life insurance | Business & Career | 1.61× | ||
| 11 | Kidney | Health | 1.60× | ||
| 12 | Stroke Awareness | Health | 1.56× | ||
| 13 | Nerve | Health | 1.56× | ||
| 14 | Stomach | Health | 1.55× | ||
| 15 | Islamic theology | Politics & Society | 1.54× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.53× | ||
| 17 | Cough | Health | 1.53× | ||
| 18 | Smooth muscle tissue | Health | 1.53× | ||
| 19 | Honda Brio | Cars & Mobility | 1.52× | ||
| 20 | Tempo (Indonesian magazine) | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Social Media Usage | JOY | 0.93× | |
| Individualism | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.50× |
Insurance has an estimated audience of 4,886,357 people in Indonesia, concentrated in Jakarta and West Java.
44.6% of Insurance fans are female, 55.4% are male, with an average age of 38.3 years.
Insurance fans show strongest brand affinity for Mortgage loans (1.66×), Web fiction (1.81×), and Stomach (1.55×) over the country average.
Insurance fans in Indonesia are most concentrated in Jakarta (reach ~800K), West Java (reach ~700K), and East Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Web fiction (1.81×), Stomach (1.55×), Cholesterol (1.64×), and Islamic theology (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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