A data profile of the people who buy, follow and care about Mortgage loans in Indonesia — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 3,610,461 people in Indonesia.
The average Mortgage loans fan in Indonesia is 39.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Insurance, Online banking, Loan, with strongest over-indexing on Insurance (1.79× the country average).
Demographically, the Mortgage loans audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Mortgage loans fan in Indonesia is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Insurance.
The key figures that characterise the Mortgage loans profile in Indonesia.
43.4% are female, 56.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.2 |
| Estimated audience size | 3,610,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 26% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 12% |
of the worldwide Mortgage loans audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.4% |
| United Kingdom | 6.1% |
| India | 3.5% |
Where the Mortgage loans audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~200K | 2.11× | |
| 02 | Papua (province) | ~20K | 1.13× | |
| 03 | Riau Islands | ~40K | 1.11× | |
| 04 | East Nusa Tenggara | ~40K | 1.07× | |
| 05 | West Nusa Tenggara | ~50K | 1.05× | |
| 06 | North Sulawesi | ~40K | 1.03× | |
| 07 | Aceh | ~50K | 1.02× | |
| 08 | Jambi | ~40K | 1.01× | |
| 09 | Southeast Sulawesi | ~30K | 1.01× | |
| 10 | East Kalimantan | ~60K | 1.00× | |
| 11 | West Kalimantan | ~50K | 1.00× | |
| 12 | South Kalimantan | ~50K | 1.00× | |
| 13 | Central Sulawesi | ~30K | 1.00× | |
| 14 | Central Kalimantan | ~30K | 1.00× | |
| 15 | Bangka-Belitung Islands | ~20K | 1.00× | |
| 16 | Maluku | ~20K | 1.00× | |
| 17 | North Maluku | ~10K | 1.00× | |
| 18 | West Papua | ~10K | 1.00× | |
| 19 | South Sumatra | ~90K | 0.99× | |
| 20 | West Sumatra | ~60K | 0.99× | |
| 21 | Riau | ~80K | 0.98× | |
| 22 | Lampung | ~70K | 0.98× | |
| 23 | Special Region of Yogyakarta | ~60K | 0.98× | |
| 24 | South Sulawesi | ~100K | 0.97× | |
| 25 | North Sumatra | ~200K | 0.95× | |
| 26 | Banten | ~100K | 0.94× | |
| 27 | Jakarta | ~300K | 0.93× | |
| 28 | Central Java | ~300K | 0.91× | |
| 29 | East Java | ~300K | 0.88× | |
| 30 | West Java | ~500K | 0.84× | |
| 31 | Bengkulu | 0.00× | ||
| 32 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 33 | North Kalimantan | 0.00× | ||
| 34 | West Sulawesi | 0.00× |
The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carport | Home & Garden | 2.62× | ||
| 02 | Commercial mortgage | Business & Career | 2.12× | ||
| 03 | Tenor | Music & Radio | 1.95× | ||
| 04 | Townhouse | Home & Garden | 1.86× | ||
| 05 | Loan | Business & Career | 1.85× | ||
| 06 | Insurance | Business & Career | 1.79× | ||
| 07 | Flood | Travel & Leisure | 1.75× | ||
| 08 | Web fiction | Literature | 1.73× | ||
| 09 | Gastric acid | Health | 1.69× | ||
| 10 | Bathroom | Home & Garden | 1.68× | ||
| 11 | Online banking | Business & Career | 1.65× | ||
| 12 | Cholesterol | Food & Beverages | 1.64× | ||
| 13 | Credit (finance) | Business & Career | 1.59× | ||
| 14 | Maybank | Business & Career | 1.59× | ||
| 15 | Washing machine | Home & Garden | 1.55× | ||
| 16 | Stomach | Health | 1.54× | ||
| 17 | Slotomania - Slot Machines | Games | 1.54× | ||
| 18 | Islamic theology | Politics & Society | 1.52× | ||
| 19 | Honda Mobilio | Cars & Mobility | 1.52× | ||
| 20 | Stroke Awareness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Individualism | JOY | 0.98× | |
| Social Media Usage | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Design Affinity | PREMIUM | 0.56× |
Mortgage loans has an estimated audience of 3,610,461 people in Indonesia, concentrated in West Java and East Java.
43.4% of Mortgage loans fans are female, 56.6% are male, with an average age of 39.2 years.
Mortgage loans fans show strongest brand affinity for Insurance (1.79×), Online banking (1.65×), and Loan (1.85×) over the country average.
Mortgage loans fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~300K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mortgage loans itself, the audience over-indexes on Online banking (1.65×), Loan (1.85×), Web fiction (1.73×), and Stomach (1.54×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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