Rascasse Audience Intelligence

Mortgage loans Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Mortgage loans in United Arab Emirates — modelled from more than twelve digital signal sources. Mortgage loans has an estimated audience of 1,478,436 people in United Arab Emirates.

#398among Topic in United Arab Emirates
#95in Business & Career

The average Mortgage loans fan in United Arab Emirates is 38.5 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Return on investment, Mathrubhumi, Investor, with strongest over-indexing on Return on investment (2.76× the country average).

Demographically, the Mortgage loans audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Mortgage loans fan in United Arab Emirates is more male, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Return on investment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Mortgage loans profile in United Arab Emirates.

Audience size
1.5M
in United Arab Emirates
Gender
25.8%
74.2% male
Age
38.5
average years
Country rank
#547
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage loans fans

25.8% are female, 74.2% are male, average age 38.5.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Mortgage loans audience in United Arab Emirates
MetricValue
Female25.8%
Male74.2%
Average age38.5
Estimated audience size1,478,436
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Mortgage loans audience in United Arab Emirates
Age bracketShare%
16-196%
20-2931%
30-3934%
40-4920%
50+9%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Mortgage loans audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Mortgage loans
CountryShare
United States27.4%
United Kingdom6.1%
India3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage loans audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Mortgage loans fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~200K1.15×
02Emirate of Abu Dhabi~700K1.12×
03Emirate of Sharjah~400K1.08×
04Dubai~1M1.05×
05Fujairah~30K0.95×
06Ras Al Khaimah~70K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage loans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage loans audience
#·InterestCategoryAffinity×
01Return on investmentBusiness & Career2.76×
02LoanBusiness & Career2.24×
03TownhouseHome & Garden2.22×
04Wealth managementBusiness & Career2.15×
05Real estate developmentBusiness & Career2.00×
06Online bankingBusiness & Career1.91×
07InvestorBusiness & Career1.89×
08Real propertyHome & Garden1.89×
09Investment managementBusiness & Career1.77×
10Investment bankingBusiness & Career1.76×
11ApartmentBusiness & Career1.74×
12InsuranceBusiness & Career1.74×
13Manorama OnlineNews1.65×
14MathrubhumiNews1.61×
15VillaTravel & Leisure1.61×
16First class travelTravel & Leisure1.58×
17Business classTravel & Leisure1.56×
18PropertyHome & Garden1.54×
19BankingBusiness & Career1.51×
20InvestmentBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage loans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage loans audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.19×
PatriotismCONSERVATISM0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage loans audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Social Media UsageJOY1.19×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Mortgage loans have in United Arab Emirates?

Mortgage loans has an estimated audience of 1,478,436 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Mortgage loans fans?

25.8% of Mortgage loans fans are female, 74.2% are male, with an average age of 38.5 years.

03

Which brands do Mortgage loans fans like most?

Mortgage loans fans show strongest brand affinity for Return on investment (2.76×), Mathrubhumi (1.61×), and Investor (1.89×) over the country average.

04

Where do Mortgage loans fans live in United Arab Emirates?

Mortgage loans fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage loans fans also like?

Beyond Mortgage loans itself, the audience over-indexes on Mathrubhumi (1.61×), Investor (1.89×), Banking (1.51×), and Real estate development (2.0×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Mortgage loans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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