A data profile of the people who buy, follow and care about Villa in United Arab Emirates — modelled from more than twelve digital signal sources. Villa has an estimated audience of 2,039,546 people in United Arab Emirates.
The average Villa fan in United Arab Emirates is 38.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include First-time buyer, First class travel, Townhouse, with strongest over-indexing on First-time buyer (2.87× the country average).
Demographically, the Villa audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Villa fan in United Arab Emirates is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Villa profile in United Arab Emirates.
31.6% are female, 68.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 38.4 |
| Estimated audience size | 2,039,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 31% | |
| 30-39 | 32% | |
| 40-49 | 20% | |
| 50+ | 10% |
of the worldwide Villa audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
Where the Villa audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.38× | |
| 02 | Dubai | ~1.5M | 1.21× | |
| 03 | Ras Al Khaimah | ~100K | 0.92× | |
| 04 | Emirate of Abu Dhabi | ~800K | 0.91× | |
| 05 | Emirate of Sharjah | ~400K | 0.87× | |
| 06 | Fujairah | ~40K | 0.83× |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 3.10× | ||
| 02 | Money management | Business & Career | 3.04× | ||
| 03 | First-time buyer | Shopping | 2.87× | ||
| 04 | Asset management | Business & Career | 2.61× | ||
| 05 | Decoration | Home & Garden | 2.29× | ||
| 06 | Real estate investing | Business & Career | 2.20× | ||
| 07 | Townhouse | Home & Garden | 2.18× | ||
| 08 | Casablanca | Travel & Leisure | 2.13× | ||
| 09 | Algeria | Travel & Leisure | 2.00× | ||
| 10 | Mother's Day | Kids & Family | 1.93× | ||
| 11 | Renovation | Home & Garden | 1.89× | ||
| 12 | Cairo | Travel & Leisure | 1.85× | ||
| 13 | Scarf | Fashion & Accessoires | 1.74× | ||
| 14 | Luxury real estate | Business & Career | 1.70× | ||
| 15 | Morocco | Travel & Leisure | 1.69× | ||
| 16 | Kitchenware | Home & Garden | 1.68× | ||
| 17 | Innovation | Business & Career | 1.68× | ||
| 18 | Al Nassr FC | Sports | 1.68× | ||
| 19 | Mortgage loans | Business & Career | 1.61× | ||
| 20 | First class travel | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Design Affinity | PREMIUM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Villa has an estimated audience of 2,039,546 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.6% of Villa fans are female, 68.4% are male, with an average age of 38.4 years.
Villa fans show strongest brand affinity for First-time buyer (2.87×), First class travel (1.53×), and Townhouse (2.18×) over the country average.
Villa fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Villa itself, the audience over-indexes on First class travel (1.53×), Townhouse (2.18×), Terraced house (3.1×), and Cairo (1.85×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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