A data profile of the people who buy, follow and care about Villa in Indonesia — modelled from more than twelve digital signal sources. Villa has an estimated audience of 2,763,560 people in Indonesia.
Villa has an estimated audience of 2,763,560 people in Indonesia. 49.2% are female, 50.8% are male, average age 35.3. Top brand affinities: Traveloka, Business class, First class travel, Modern architecture, First-time buyer.
Top brand affinities include Traveloka, Business class, First class travel, with strongest over-indexing on Traveloka (2.05× the country average).
Demographically, the Villa audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Villa fan in Indonesia is balanced, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Traveloka.
The key figures that characterise the Villa profile in Indonesia.
49.2% are female, 50.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.3 |
| Estimated audience size | 2,763,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 33% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Villa audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 4.81× | ||
| 02 | Real estate investment club | Business & Career | 3.15× | ||
| 03 | First-time buyer | Shopping | 2.75× | ||
| 04 | First class travel | Travel & Leisure | 2.38× | ||
| 05 | Family car | Cars & Mobility | 2.31× | ||
| 06 | Bedroom furniture | Home & Garden | 2.24× | ||
| 07 | High-net-worth individual | Business & Career | 2.22× | ||
| 08 | City car | Cars & Mobility | 2.12× | ||
| 09 | Modern architecture | Arts & Culture | 2.06× | ||
| 10 | Traveloka | Travel & Leisure | 2.05× | ||
| 11 | Business class | Travel & Leisure | 1.98× | ||
| 12 | Kitchenware | Home & Garden | 1.92× | ||
| 13 | Renovation | Home & Garden | 1.87× | ||
| 14 | Innovation | Business & Career | 1.84× | ||
| 15 | Astro (Malaysian satellite television) | Movies & TV | 1.71× | ||
| 16 | FamilyMart | Shopping | 1.65× | ||
| 17 | Allkpop | Music & Radio | 1.58× | ||
| 18 | Home business | Business & Career | 1.57× | ||
| 19 | Backpacking (travel) | Travel & Leisure | 1.57× | ||
| 20 | Bars | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Luxury Orientation | PREMIUM | 1.79× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Mindfulness | BALANCE | 0.70× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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