A data profile of the people who buy, follow and care about Villa in Finland — modelled from more than twelve digital signal sources. Villa has an estimated audience of 821,700 people in Finland.
Villa has an estimated audience of 821,700 people in Finland. 64.0% are female, 36.0% are male, average age 44.5. Top brand affinities: Finnair, Helsinki, Flower, Terraced house, Efficient energy use.
Top brand affinities include Finnair, Helsinki, Flower, with strongest over-indexing on Finnair (2.21× the country average).
Demographically, the Villa audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Villa fan in Finland is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
The key figures that characterise the Villa profile in Finland.
64.0% are female, 36.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 44.5 |
| Estimated audience size | 821,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Villa audience comes from Finland.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 3.08× | ||
| 02 | Modern architecture | Arts & Culture | 2.34× | ||
| 03 | First-time buyer | Shopping | 2.33× | ||
| 04 | Lunch | Food & Beverages | 2.22× | ||
| 05 | Finnair | Travel & Leisure | 2.21× | ||
| 06 | Flower | Home & Garden | 2.20× | ||
| 07 | Terraced house | Home & Garden | 2.11× | ||
| 08 | Lindex | Fashion & Accessoires | 2.04× | ||
| 09 | Cruises | Travel & Leisure | 1.96× | ||
| 10 | Trivago | Travel & Leisure | 1.83× | ||
| 11 | Spas | Beauty & Wellness | 1.80× | ||
| 12 | Kitchen | Home & Garden | 1.79× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.78× | ||
| 14 | Dogs | Pets & Animals | 1.72× | ||
| 15 | Helsinki | Travel & Leisure | 1.71× | ||
| 16 | Hair products | Beauty & Wellness | 1.70× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Happiness | Health | 1.60× | ||
| 19 | Stockmann | Shopping | 1.58× | ||
| 20 | Shoes | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Luxury Orientation | PREMIUM | 1.51× | |
| Need for Security | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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