A data profile of the people who buy, follow and care about Villa in United Kingdom — modelled from more than twelve digital signal sources. Villa has an estimated audience of 4,871,181 people in United Kingdom.
The average Villa fan in United Kingdom is 47.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, West Midlands, Scotland.
Top brand affinities include Starter home, Caixa Econômica Federal, Zoopla, with strongest over-indexing on Starter home (6.65× the country average).
Demographically, the Villa audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Villa fan in United Kingdom is more female, around 47.1 years old, with strong Quality Awareness tendencies and a notable affinity for Starter home.
The key figures that characterise the Villa profile in United Kingdom.
60.2% are female, 39.8% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 47.1 |
| Estimated audience size | 4,871,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Villa audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
Where the Villa audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~900K | 4.54× | |
| 02 | England | ~3.5M | 1.68× | |
| 03 | Wales | ~300K | 1.03× | |
| 04 | Northern Ireland | ~100K | 0.90× | |
| 05 | Scotland | ~300K | 0.77× | |
| 06 | North East | ~100K | 0.55× | |
| 07 | Yorkshire and the Humber | ~200K | 0.49× | |
| 08 | East Midlands | ~200K | 0.45× | |
| 09 | South West | ~200K | 0.38× | |
| 10 | East of England | ~200K | 0.37× | |
| 11 | South East | ~200K | 0.35× | |
| 12 | North West | ~100K | 0.24× |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caixa Econômica Federal | Business & Career | 8.67× | ||
| 02 | Starter home | Home & Garden | 6.65× | ||
| 03 | Gated community | Home & Garden | 6.28× | ||
| 04 | All-inclusive resort | Travel & Leisure | 3.38× | ||
| 05 | Luxury real estate | Business & Career | 2.56× | ||
| 06 | Mobile home | Cars & Mobility | 2.50× | ||
| 07 | Hot tub | Home & Garden | 2.32× | ||
| 08 | Refrigerator | Home & Garden | 2.17× | ||
| 09 | Garden furniture | Home & Garden | 2.05× | ||
| 10 | Zoopla | Business & Career | 2.02× | ||
| 11 | Cruises | Travel & Leisure | 1.67× | ||
| 12 | Kitchen | Home & Garden | 1.66× | ||
| 13 | Volunteering | Politics & Society | 1.66× | ||
| 14 | British Airways | Travel & Leisure | 1.62× | ||
| 15 | Home Appliances | Home & Garden | 1.60× | ||
| 16 | EasyJet | Travel & Leisure | 1.59× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Apartment | Business & Career | 1.55× | ||
| 19 | Airbnb | Travel & Leisure | 1.51× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| Mindfulness | BALANCE | 1.69× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Villa has an estimated audience of 4,871,181 people in United Kingdom, concentrated in England and West Midlands.
60.2% of Villa fans are female, 39.8% are male, with an average age of 47.1 years.
Villa fans show strongest brand affinity for Starter home (6.65×), Caixa Econômica Federal (8.67×), and Zoopla (2.02×) over the country average.
Villa fans in United Kingdom are most concentrated in England (reach ~3.5M), West Midlands (reach ~900K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Villa itself, the audience over-indexes on Caixa Econômica Federal (8.67×), Zoopla (2.02×), Gated community (6.28×), and Kitchen (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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