Villa Audience in Italy
Villa has an estimated audience of 10,464,581 people in Italy. 59.8% are female, 40.2% are male, average age 46.1. Top regions: Lombardy, Campania, Veneto. Top brand affinities: Instant messaging, General practitioner, Dentistry, Expert (company), Modern architecture.
The average Villa fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Veneto. Top brand affinities include Instant messaging, General practitioner, Dentistry, with strongest over-indexing on Instant messaging (2.69× the country average). Demographically, the Villa audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Villa fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 46.1 |
| Estimated audience size | 10,464,581 |
Audience persona
The typical Villa fan in Italy is more female, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Instant messaging.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,259,145 | 1.23× |
| Campania | 1,461,112 | 1.24× |
| Veneto | 1,433,620 | 1.73× |
| Lazio | 1,431,878 | 1.12× |
| Sicilia | 1,122,424 | 1.24× |
| Tuscany | 1,013,116 | 1.46× |
| Emilia-Romagna | 898,051 | 1.05× |
| Puglia | 735,152 | 1.02× |
| Piedmont | 666,275 | 0.86× |
| Calabria | 305,796 | 0.95× |
| Liguria | 266,558 | 0.91× |
| Marche | 265,389 | 1.02× |
| Trentino-Alto Adige/Südtirol | 230,882 | 1.17× |
| Sardinia | 225,287 | 0.77× |
| Friuli-Venezia Giulia | 209,122 | 1.06× |
| Abruzzo | 191,772 | 0.83× |
| Umbria | 152,929 | 0.9× |
| Basilicata | 58,795 | 0.62× |
| Molise | 21,017 | 0.42× |
| Aosta Valley | 10,829 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.69× | Internet & Social Media |
| General practitioner | 3.3× | Health |
| Dentistry | 3.37× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Modern architecture | 2.78× | Arts & Culture |
| Google Maps | 1.97× | Internet & Social Media |
| Slovenia | 2.29× | Travel & Leisure |
| Doctor of Medicine | 2.8× | Business & Career |
| Rose | 2.97× | Home & Garden |
| Enoteca | 2.62× | Food & Beverages |
| corriere dello sport | 1.61× | Sports |
| Ischia | 2.91× | Travel & Leisure |
| Voucher | 2.18× | Shopping |
| La Dolce Vita | 4.75× | Movies & TV |
| Sophia Loren | 2.57× | Movies & TV |
| Deal of the day | 1.75× | Shopping |
| Canada | 1.68× | Travel & Leisure |
| Weather | 2.2× | Home & Garden |
| Pergola | 2.97× | Home & Garden |
| Germany | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Design Affinity | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.11 |
| Community Orientation | OPEN | 1.1 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
See Villa audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Villa have in Italy?
Villa has an estimated audience of 10,464,581 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Villa fans?
59.8% of Villa fans are female, 40.2% are male, with an average age of 46.1 years.
Which brands do Villa fans like most?
Villa fans show strongest brand affinity for Instant messaging (2.69×), General practitioner (3.3×), and Dentistry (3.37×) over the country average.
Where do Villa fans live in Italy?
Villa fans in Italy are most concentrated in Lombardy (reach 2,259,145), Campania (reach 1,461,112), and Veneto (reach 1,433,620). These three regions account for the largest share of the active audience.
What other brands do Villa fans also like?
Beyond Villa itself, the audience over-indexes on General practitioner (3.3×), Dentistry (3.37×), Expert (company) (3.01×), and Modern architecture (2.78×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.