A data profile of the people who buy, follow and care about Villa in Australia — modelled from more than twelve digital signal sources. Villa has an estimated audience of 2,124,961 people in Australia.
Villa has an estimated audience of 2,124,961 people in Australia. 64.3% are female, 35.7% are male, average age 45.6. Top brand affinities: Single-family detached home, First-time buyer, Singapore Airlines, Home Appliances, Real property.
Top brand affinities include Single-family detached home, First-time buyer, Singapore Airlines, with strongest over-indexing on Single-family detached home (4.4× the country average).
Demographically, the Villa audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Villa fan in Australia is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Single-family detached home.
The key figures that characterise the Villa profile in Australia.
64.3% are female, 35.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.6 |
| Estimated audience size | 2,124,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Villa audience comes from Australia.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.40× | ||
| 02 | Amsterdam | Travel & Leisure | 3.08× | ||
| 03 | Trivago | Travel & Leisure | 2.50× | ||
| 04 | Townhouse | Home & Garden | 2.45× | ||
| 05 | Microwave oven | Home & Garden | 2.37× | ||
| 06 | First-time buyer | Shopping | 1.98× | ||
| 07 | First class travel | Travel & Leisure | 1.93× | ||
| 08 | Emirates | Travel & Leisure | 1.90× | ||
| 09 | Cappuccino | Food & Beverages | 1.90× | ||
| 10 | Luxury real estate | Business & Career | 1.89× | ||
| 11 | Singapore Airlines | Travel & Leisure | 1.88× | ||
| 12 | Booking.com | Travel & Leisure | 1.88× | ||
| 13 | Public transport | Cars & Mobility | 1.85× | ||
| 14 | Kitchenware | Home & Garden | 1.84× | ||
| 15 | Real property | Home & Garden | 1.83× | ||
| 16 | Google Flights | Travel & Leisure | 1.74× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.67× | ||
| 18 | Innovation | Business & Career | 1.62× | ||
| 19 | Lodging | Travel & Leisure | 1.57× | ||
| 20 | Home Appliances | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.96× | |
| Design Affinity | PREMIUM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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