A data profile of the people who buy, follow and care about Loan in Indonesia — modelled from more than twelve digital signal sources. Loan has an estimated audience of 2,569,053 people in Indonesia.
Loan has an estimated audience of 2,569,053 people in Indonesia. 36.8% are female, 63.2% are male, average age 37.0. Top brand affinities: Telegram, Personal finance, Online banking, Investment management, Lottery.
Top brand affinities include Telegram, Personal finance, Online banking, with strongest over-indexing on Telegram (2.54× the country average).
Demographically, the Loan audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Loan fan in Indonesia is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Loan profile in Indonesia.
36.8% are female, 63.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 37.0 |
| Estimated audience size | 2,569,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 31% | |
| 30-39 | 28% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Loan audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peer-to-peer lending | Business & Career | 6.53× | ||
| 02 | Investment management | Business & Career | 3.61× | ||
| 03 | Bank account | Business & Career | 3.38× | ||
| 04 | Credit (finance) | Business & Career | 2.92× | ||
| 05 | Lottery | Games | 2.75× | ||
| 06 | Telegram | Internet & Social Media | 2.54× | ||
| 07 | Innovation | Business & Career | 2.43× | ||
| 08 | Baccarat | Games | 2.35× | ||
| 09 | NASDAQ | Business & Career | 2.35× | ||
| 10 | Online banking | Business & Career | 2.17× | ||
| 11 | Retail banking | Business & Career | 1.94× | ||
| 12 | Mortgage loans | Business & Career | 1.85× | ||
| 13 | Internet & Social Media | 1.83× | |||
| 14 | Home business | Business & Career | 1.73× | ||
| 15 | Personal finance | Business & Career | 1.66× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.64× | ||
| 17 | Business class | Travel & Leisure | 1.59× | ||
| 18 | Online gambling | Games | 1.55× | ||
| 19 | Telkomsel | Technology & Electronics | 1.54× | ||
| 20 | Online chat | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.01× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Extroversion | THRILL | 0.72× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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