A data profile of the people who buy, follow and care about Loan in Malaysia — modelled from more than twelve digital signal sources. Loan has an estimated audience of 3,214,883 people in Malaysia.
The average Loan fan in Malaysia is 40.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Mortgage loans, Real property, with strongest over-indexing on Politics (1.54× the country average).
Demographically, the Loan audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Loan fan in Malaysia is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Politics.
The key figures that characterise the Loan profile in Malaysia.
39.9% are female, 60.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 40.2 |
| Estimated audience size | 3,214,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Loan audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
Where the Loan audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.66× | |
| 02 | Kuala Lumpur | ~900K | 1.60× | |
| 03 | Johor | ~600K | 1.35× | |
| 04 | Penang | ~300K | 1.31× | |
| 05 | Sabah | ~300K | 1.12× | |
| 06 | Perak | ~300K | 1.08× | |
| 07 | Sarawak | ~300K | 1.01× | |
| 08 | Negeri Sembilan | ~200K | 0.98× | |
| 09 | Kedah | ~200K | 0.97× | |
| 10 | Pahang | ~100K | 0.94× | |
| 11 | Labuan | ~20K | 0.92× | |
| 12 | Malacca | ~100K | 0.90× | |
| 13 | Perlis | ~40K | 0.86× | |
| 14 | Putrajaya | ~10K | 0.85× | |
| 15 | Terengganu | ~100K | 0.79× | |
| 16 | Kelantan | ~100K | 0.77× |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda CX-5 | Cars & Mobility | 2.09× | ||
| 02 | HVAC | Home & Garden | 2.08× | ||
| 03 | Blood vessel | Health | 1.87× | ||
| 04 | Uric acid | Health | 1.81× | ||
| 05 | Residential area | Home & Garden | 1.78× | ||
| 06 | First-time home buyer grant | Home & Garden | 1.74× | ||
| 07 | Honda CR-V | Cars & Mobility | 1.71× | ||
| 08 | Real property | Home & Garden | 1.70× | ||
| 09 | Mortgage loans | Business & Career | 1.69× | ||
| 10 | Social science | Business & Career | 1.62× | ||
| 11 | Range Rover | Cars & Mobility | 1.59× | ||
| 12 | Hyundai | Cars & Mobility | 1.58× | ||
| 13 | Lexus | Cars & Mobility | 1.57× | ||
| 14 | Terraced house | Home & Garden | 1.56× | ||
| 15 | Retail banking | Business & Career | 1.55× | ||
| 16 | Politics | Politics & Society | 1.54× | ||
| 17 | Vehicle insurance | Cars & Mobility | 1.54× | ||
| 18 | Used car | Cars & Mobility | 1.53× | ||
| 19 | Sociology | Business & Career | 1.50× | ||
| 20 | Solar energy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Career Orientation | POWER | 1.26× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Mindfulness | BALANCE | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× |
Loan has an estimated audience of 3,214,883 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
39.9% of Loan fans are female, 60.1% are male, with an average age of 40.2 years.
Loan fans show strongest brand affinity for Politics (1.54×), Mortgage loans (1.69×), and Real property (1.7×) over the country average.
Loan fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Loan itself, the audience over-indexes on Mortgage loans (1.69×), Real property (1.7×), Used car (1.53×), and Social science (1.62×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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