A data profile of the people who buy, follow and care about Insurance in Malaysia — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 4,281,863 people in Malaysia.
The average Insurance fan in Malaysia is 40.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Touch 'n Go eWallet, KISS, Mobile gambling, with strongest over-indexing on Touch 'n Go eWallet (1.59× the country average).
Demographically, the Insurance audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Insurance fan in Malaysia is more male, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Touch 'n Go eWallet.
The key figures that characterise the Insurance profile in Malaysia.
43.4% are female, 56.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 40.7 |
| Estimated audience size | 4,281,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Insurance audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~2M | 1.66× | |
| 02 | Kuala Lumpur | ~1M | 1.57× | |
| 03 | Johor | ~900K | 1.53× | |
| 04 | Penang | ~400K | 1.41× | |
| 05 | Perak | ~400K | 1.23× | |
| 06 | Kedah | ~300K | 1.20× | |
| 07 | Sarawak | ~400K | 1.09× | |
| 08 | Sabah | ~400K | 0.97× | |
| 09 | Negeri Sembilan | ~200K | 0.92× | |
| 10 | Malacca | ~100K | 0.87× | |
| 11 | Labuan | ~30K | 0.83× | |
| 12 | Pahang | ~200K | 0.81× | |
| 13 | Perlis | ~50K | 0.78× | |
| 14 | Terengganu | ~100K | 0.74× | |
| 15 | Putrajaya | ~20K | 0.74× | |
| 16 | Kelantan | ~100K | 0.73× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SriLankan Airlines | Travel & Leisure | 3.39× | ||
| 02 | Mobile gambling | Games | 2.72× | ||
| 03 | Dark fantasy | Literature | 2.63× | ||
| 04 | Souvenirs | Music & Radio | 2.50× | ||
| 05 | KISS | Music & Radio | 2.49× | ||
| 06 | Fried chicken restaurant | Food & Beverages | 2.00× | ||
| 07 | Credit union | Business & Career | 1.95× | ||
| 08 | Sustainable architecture | Home & Garden | 1.94× | ||
| 09 | Cows | Music & Radio | 1.92× | ||
| 10 | Al Nassr FC | Sports | 1.80× | ||
| 11 | Este, Veneto | Travel & Leisure | 1.75× | ||
| 12 | KK (singer) | Music & Radio | 1.72× | ||
| 13 | Gadjah Mada University | Business & Career | 1.72× | ||
| 14 | Yahoo! Auctions | Website / Newspaper / Magazine | 1.70× | ||
| 15 | Herbal | Food & Beverages | 1.70× | ||
| 16 | vijay tv | Movies & TV | 1.66× | ||
| 17 | King King | Music & Radio | 1.63× | ||
| 18 | Touch 'n Go eWallet | Business & Career | 1.59× | ||
| 19 | Lingzhi mushroom | Health | 1.52× | ||
| 20 | Mission: Impossible (film series) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.76× | |
| Career Orientation | POWER | 1.75× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Individualism | JOY | 0.85× |
Insurance has an estimated audience of 4,281,863 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.4% of Insurance fans are female, 56.6% are male, with an average age of 40.7 years.
Insurance fans show strongest brand affinity for Touch 'n Go eWallet (1.59×), KISS (2.49×), and Mobile gambling (2.72×) over the country average.
Insurance fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on KISS (2.49×), Mobile gambling (2.72×), Al Nassr FC (1.8×), and Fried chicken restaurant (2.0×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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