A data profile of the people who buy, follow and care about Insurance in South Africa — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 3,550,678 people in South Africa.
Insurance has an estimated audience of 3,550,678 people in South Africa. 51.0% are female, 49.0% are male, average age 38.8. Top brand affinities: Term life insurance, Underwriting, Metropolitan Opera, Civil law (common law), Primary health care.
Top brand affinities include Term life insurance, Underwriting, Metropolitan Opera, with strongest over-indexing on Term life insurance (1.87× the country average).
Demographically, the Insurance audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Insurance fan in South Africa is balanced, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Term life insurance.
The key figures that characterise the Insurance profile in South Africa.
51.0% are female, 49.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 38.8 |
| Estimated audience size | 3,550,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Insurance audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Civil law (common law) | Politics & Society | 2.23× | ||
| 02 | Term life insurance | Business & Career | 1.87× | ||
| 03 | Simple Plan | Music & Radio | 1.87× | ||
| 04 | Huddy | Music & Radio | 1.87× | ||
| 05 | Legal expenses insurance | Business & Career | 1.77× | ||
| 06 | Barmenia | Business & Career | 1.77× | ||
| 07 | Wertgarantie | Business & Career | 1.77× | ||
| 08 | Finanztip | Business & Career | 1.77× | ||
| 09 | Groupe Mutuel | Business & Career | 1.77× | ||
| 10 | Die Bayerische | Business & Career | 1.65× | ||
| 11 | GetUp! | Politics & Society | 1.60× | ||
| 12 | Primary health care | Health | 1.59× | ||
| 13 | Fair dealing | Technology & Electronics | 1.56× | ||
| 14 | Underwriting | Business & Career | 1.54× | ||
| 15 | Verti | Business & Career | 1.53× | ||
| 16 | AutoNation | Cars & Mobility | 1.52× | ||
| 17 | Metropolitan Opera | Arts & Culture | 1.51× | ||
| 18 | Lincoln Center | Arts & Culture | 1.51× | ||
| 19 | Strike Back (TV series) | Movies & TV | 1.51× | ||
| 20 | Tile-matching video game | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Social Media Usage | JOY | 0.48× | |
| Travelling | THRILL | 0.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.26× | |
| Patriotism | CONSERVATISM | 0.33× | |
| Travelling | THRILL | 0.34× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.