A data profile of the people who buy, follow and care about Insurance in Switzerland — modelled from more than twelve digital signal sources. Insurance has an estimated audience of 1,686,618 people in Switzerland.
The average Insurance fan in Switzerland is 44.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Conforama, Financial services, Swissquote, with strongest over-indexing on Conforama (1.55× the country average).
Demographically, the Insurance audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Insurance fan in Switzerland is balanced, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Conforama.
The key figures that characterise the Insurance profile in Switzerland.
48.4% are female, 51.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 44.8 |
| Estimated audience size | 1,686,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Insurance audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 4.5% |
| United Kingdom | 4.5% |
Where the Insurance audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~600K | 1.99× | |
| 02 | Aargau | ~200K | 1.57× | |
| 03 | Canton of Bern | ~300K | 1.53× | |
| 04 | Canton of St. Gallen | ~100K | 1.52× | |
| 05 | Luzern | ~100K | 1.35× | |
| 06 | Solothurn | ~60K | 1.32× | |
| 07 | Basel-City | ~90K | 1.28× | |
| 08 | Thurgau | ~50K | 1.20× | |
| 09 | Canton of Geneva | ~100K | 1.18× | |
| 10 | Basel-Landschaft | ~50K | 1.15× | |
| 11 | Graubünden | ~40K | 1.10× | |
| 12 | Schwyz | ~30K | 1.10× | |
| 13 | Canton of Zug | ~20K | 1.08× | |
| 14 | Appenzell Innerrhoden | ~2K | 1.00× | |
| 15 | Vaud | ~200K | 0.99× | |
| 16 | Schaffhausen | ~10K | 0.98× | |
| 17 | Appenzell Ausserrhoden | ~7K | 0.96× | |
| 18 | Canton of Glarus | ~6K | 0.96× | |
| 19 | Uri | ~5K | 0.96× | |
| 20 | Canton of Nidwalden | ~6K | 0.95× | |
| 21 | Canton of Obwalden | ~6K | 0.95× | |
| 22 | Jura | ~10K | 0.90× | |
| 23 | Neuchatel | ~30K | 0.89× | |
| 24 | Valais | ~60K | 0.85× | |
| 25 | Fribourg | ~50K | 0.81× | |
| 26 | Ticino | ~50K | 0.74× |
The strongest cross-interests of the Insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cascading Style Sheets | Internet & Social Media | 3.55× | ||
| 02 | Zurich Insurance Group | Business & Career | 3.27× | ||
| 03 | Life insurance | Business & Career | 2.82× | ||
| 04 | Generali | Business & Career | 2.30× | ||
| 05 | Swissquote | Business & Career | 2.04× | ||
| 06 | Miele | Home & Garden | 1.88× | ||
| 07 | AXA | Business & Career | 1.83× | ||
| 08 | Credit Suisse | Business & Career | 1.78× | ||
| 09 | Pension | Business & Career | 1.78× | ||
| 10 | Online banking | Business & Career | 1.78× | ||
| 11 | Health insurance | Business & Career | 1.77× | ||
| 12 | Swiss Life | Business & Career | 1.77× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.76× | ||
| 14 | Financial services | Business & Career | 1.70× | ||
| 15 | Investment banking | Business & Career | 1.62× | ||
| 16 | Credit (finance) | Business & Career | 1.62× | ||
| 17 | Career development | Business & Career | 1.62× | ||
| 18 | Groupe Mutuel | Business & Career | 1.57× | ||
| 19 | Conforama | Home & Garden | 1.55× | ||
| 20 | Plumbing | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.05× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Travelling | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.33× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Social Media Usage | JOY | 0.64× |
Insurance has an estimated audience of 1,686,618 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
48.4% of Insurance fans are female, 51.6% are male, with an average age of 44.8 years.
Insurance fans show strongest brand affinity for Conforama (1.55×), Financial services (1.7×), and Swissquote (2.04×) over the country average.
Insurance fans in Switzerland are most concentrated in Canton of Zürich (reach ~600K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Insurance itself, the audience over-indexes on Financial services (1.7×), Swissquote (2.04×), Zurich Insurance Group (3.27×), and Life insurance (2.82×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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