A data profile of the people who buy, follow and care about Groupe Mutuel in Switzerland — modelled from more than twelve digital signal sources. Groupe Mutuel has an estimated audience of 1,416,457 people in Switzerland.
The average Groupe Mutuel fan in Switzerland is 45.3 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Geneva, Canton of Zürich.
Top brand affinities include UBS, Hornbach, Coop, with strongest over-indexing on UBS (3.18× the country average).
Demographically, the Groupe Mutuel audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Groupe Mutuel fan in Switzerland is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for UBS.
The key figures that characterise the Groupe Mutuel profile in Switzerland.
45.2% are female, 54.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 45.3 |
| Estimated audience size | 1,416,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
Where the Groupe Mutuel audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~400K | 3.22× | |
| 02 | Valais | ~200K | 2.88× | |
| 03 | Canton of Geneva | ~300K | 2.63× | |
| 04 | Fribourg | ~100K | 2.44× | |
| 05 | Neuchatel | ~50K | 1.78× | |
| 06 | Jura | ~10K | 1.30× | |
| 07 | Basel-City | ~60K | 1.08× | |
| 08 | Canton of Zürich | ~300K | 1.05× | |
| 09 | Canton of Bern | ~100K | 1.05× | |
| 10 | Basel-Landschaft | ~30K | 0.97× | |
| 11 | Aargau | ~80K | 0.91× | |
| 12 | Solothurn | ~30K | 0.88× | |
| 13 | Ticino | ~50K | 0.86× | |
| 14 | Appenzell Innerrhoden | ~1K | 0.77× | |
| 15 | Thurgau | ~30K | 0.67× | |
| 16 | Uri | ~3K | 0.65× | |
| 17 | Luzern | ~40K | 0.64× | |
| 18 | Canton of Glarus | ~3K | 0.61× | |
| 19 | Canton of St. Gallen | ~40K | 0.60× | |
| 20 | Canton of Nidwalden | ~3K | 0.59× | |
| 21 | Canton of Obwalden | ~3K | 0.58× | |
| 22 | Appenzell Ausserrhoden | ~4K | 0.56× | |
| 23 | Canton of Zug | ~9K | 0.54× | |
| 24 | Graubünden | ~20K | 0.50× | |
| 25 | Schaffhausen | ~6K | 0.50× | |
| 26 | Schwyz | ~10K | 0.47× |
The strongest cross-interests of the Groupe Mutuel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AXA | Business & Career | 5.21× | ||
| 02 | Hornbach | Shopping | 3.74× | ||
| 03 | Western Union | Business & Career | 3.35× | ||
| 04 | UBS | Business & Career | 3.18× | ||
| 05 | Investment banking | Business & Career | 2.44× | ||
| 06 | Real property | Home & Garden | 2.41× | ||
| 07 | Transfermarkt | Sports | 2.40× | ||
| 08 | Electronics | Technology & Electronics | 2.06× | ||
| 09 | Coop | Food & Beverages | 1.92× | ||
| 10 | Wikipedia | Internet & Social Media | 1.90× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.73× | ||
| 12 | Spas | Beauty & Wellness | 1.63× | ||
| 13 | Conforama | Home & Garden | 1.61× | ||
| 14 | Mobile phones | Technology & Electronics | 1.58× | ||
| 15 | Education | Business & Career | 1.58× | ||
| 16 | Dogs | Pets & Animals | 1.55× | ||
| 17 | Migros | Shopping | 1.53× | ||
| 18 | Swisscom | Technology & Electronics | 1.52× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.07× | |
| Community Orientation | OPEN | 1.75× | |
| Need for Security | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| DIY Mentality | THRILL | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Groupe Mutuel's target market in Switzerland covers an estimated 1,416,457 people, concentrated in Vaud and Canton of Geneva.
45.2% of the Groupe Mutuel audience are female, 54.8% are male, with an average age of 45.3 years.
Groupe Mutuel fans show strongest brand affinity for UBS (3.18×), Hornbach (3.74×), and Coop (1.92×) over the country average.
Groupe Mutuel fans in Switzerland are most concentrated in Vaud (reach ~400K), Canton of Geneva (reach ~300K), and Canton of Zürich (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Groupe Mutuel itself, the audience over-indexes on Hornbach (3.74×), Coop (1.92×), AXA (5.21×), and Migros (1.53×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Groupe Mutuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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