A data profile of the people who buy, follow and care about Investment banking in Switzerland — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 973,217 people in Switzerland.
The average Investment banking fan in Switzerland is 43.7 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include UBS, Migros, Coop, with strongest over-indexing on UBS (3.68× the country average).
Demographically, the Investment banking audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Investment banking fan in Switzerland is more male, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for UBS.
The key figures that characterise the Investment banking profile in Switzerland.
43.8% are female, 56.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 43.7 |
| Estimated audience size | 973,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Investment banking audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
Where the Investment banking audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.58× | |
| 02 | Canton of St. Gallen | ~50K | 1.13× | |
| 03 | Appenzell Innerrhoden | ~1K | 1.13× | |
| 04 | Uri | ~3K | 1.06× | |
| 05 | Canton of Nidwalden | ~4K | 1.05× | |
| 06 | Canton of Glarus | ~4K | 1.05× | |
| 07 | Canton of Zug | ~10K | 1.04× | |
| 08 | Canton of Obwalden | ~4K | 1.04× | |
| 09 | Appenzell Ausserrhoden | ~4K | 1.03× | |
| 10 | Jura | ~7K | 1.00× | |
| 11 | Schaffhausen | ~8K | 0.99× | |
| 12 | Aargau | ~60K | 0.98× | |
| 13 | Basel-City | ~40K | 0.98× | |
| 14 | Schwyz | ~10K | 0.97× | |
| 15 | Thurgau | ~30K | 0.96× | |
| 16 | Luzern | ~40K | 0.95× | |
| 17 | Graubünden | ~20K | 0.95× | |
| 18 | Basel-Landschaft | ~20K | 0.95× | |
| 19 | Neuchatel | ~20K | 0.95× | |
| 20 | Solothurn | ~20K | 0.94× | |
| 21 | Canton of Bern | ~90K | 0.92× | |
| 22 | Canton of Geneva | ~60K | 0.92× | |
| 23 | Valais | ~40K | 0.92× | |
| 24 | Fribourg | ~30K | 0.92× | |
| 25 | Ticino | ~40K | 0.91× | |
| 26 | Vaud | ~80K | 0.83× |
The strongest cross-interests of the Investment banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UBS | Business & Career | 3.68× | ||
| 02 | Groupe Mutuel | Business & Career | 2.44× | ||
| 03 | Hornbach | Shopping | 2.42× | ||
| 04 | Financial services | Business & Career | 2.30× | ||
| 05 | Swisscom | Technology & Electronics | 1.79× | ||
| 06 | Migros | Shopping | 1.75× | ||
| 07 | Personal finance | Business & Career | 1.75× | ||
| 08 | Italian language | Politics & Society | 1.68× | ||
| 09 | Central Europe | Travel & Leisure | 1.68× | ||
| 10 | Western Europe | Travel & Leisure | 1.68× | ||
| 11 | Coop | Food & Beverages | 1.67× | ||
| 12 | Bern | Travel & Leisure | 1.66× | ||
| 13 | IKEA | Home & Garden | 1.61× | ||
| 14 | Culture | Literature | 1.60× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | Switzerland | Travel & Leisure | 1.55× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.55× | ||
| 19 | Europe | Travel & Leisure | 1.52× | ||
| 20 | Zürich | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.89× | |
| Sustainability | BALANCE | 1.70× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Design Affinity | PREMIUM | 0.63× |
Investment banking has an estimated audience of 973,217 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
43.8% of Investment banking fans are female, 56.2% are male, with an average age of 43.7 years.
Investment banking fans show strongest brand affinity for UBS (3.68×), Migros (1.75×), and Coop (1.67×) over the country average.
Investment banking fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~90K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Investment banking itself, the audience over-indexes on Migros (1.75×), Coop (1.67×), IKEA (1.61×), and Google (1.59×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.