A data profile of the people who buy, follow and care about Investment banking in Poland — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 1,488,990 people in Poland.
Investment banking has an estimated audience of 1,488,990 people in Poland. 50.4% are female, 49.6% are male, average age 44.0. Top brand affinities: Banking, Religion, Wirtualna Polska, Castorama, Kaufland.
Top brand affinities include Banking, Religion, Wirtualna Polska, with strongest over-indexing on Banking (2.13× the country average).
Demographically, the Investment banking audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Investment banking fan in Poland is balanced, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banking.
The key figures that characterise the Investment banking profile in Poland.
50.4% are female, 49.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.0 |
| Estimated audience size | 1,488,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Investment banking audience comes from Poland.
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
The strongest cross-interests of the Investment banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | XTB | Business & Career | 2.73× | ||
| 02 | Insurance | Business & Career | 2.69× | ||
| 03 | BNP Paribas | Business & Career | 2.66× | ||
| 04 | Religion | Business & Career | 2.37× | ||
| 05 | Banking | Business & Career | 2.13× | ||
| 06 | Health care | Business & Career | 2.11× | ||
| 07 | Donald Tusk | Politics & Society | 1.96× | ||
| 08 | Country music | Music & Radio | 1.82× | ||
| 09 | Investment | Business & Career | 1.79× | ||
| 10 | Gazeta Wyborcza | News | 1.75× | ||
| 11 | Law | Business & Career | 1.71× | ||
| 12 | Castorama | Shopping | 1.65× | ||
| 13 | Home Appliances | Home & Garden | 1.62× | ||
| 14 | Kaufland | Shopping | 1.61× | ||
| 15 | Wirtualna Polska | News | 1.59× | ||
| 16 | Entrepreneurship | Business & Career | 1.55× | ||
| 17 | Architecture | Business & Career | 1.53× | ||
| 18 | Auchan | Shopping | 1.52× | ||
| 19 | Ryanair | Travel & Leisure | 1.51× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.56× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.