A data profile of the people who buy, follow and care about Bern in Switzerland — modelled from more than twelve digital signal sources. Bern has an estimated audience of 3,321,021 people in Switzerland.
Bern has an estimated audience of 3,321,021 people in Switzerland. 52.5% are female, 47.5% are male, average age 43.9. Top brand affinities: Pets, Swiss International Air Lines, Child development, Red wine, Real property.
Top brand affinities include Pets, Swiss International Air Lines, Child development, with strongest over-indexing on Pets (1.79× the country average).
Demographically, the Bern audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Bern fan in Switzerland is balanced, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pets.
The key figures that characterise the Bern profile in Switzerland.
52.5% are female, 47.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.9 |
| Estimated audience size | 3,321,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Bern audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 18.6% |
| Germany | 14.5% |
| United States | 9.1% |
The strongest cross-interests of the Bern audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red wine | Food & Beverages | 3.87× | ||
| 02 | Child development | Business & Career | 3.76× | ||
| 03 | Real property | Home & Garden | 2.78× | ||
| 04 | Western Union | Business & Career | 2.64× | ||
| 05 | Transfermarkt | Sports | 2.05× | ||
| 06 | Electronic funds transfer | Business & Career | 2.01× | ||
| 07 | Spas | Beauty & Wellness | 1.89× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 1.89× | ||
| 09 | Social media | Business & Career | 1.84× | ||
| 10 | Education | Business & Career | 1.83× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 12 | Pets | Pets & Animals | 1.79× | ||
| 13 | Hornbach | Shopping | 1.79× | ||
| 14 | Swiss International Air Lines | Travel & Leisure | 1.78× | ||
| 15 | Instant messaging | Internet & Social Media | 1.75× | ||
| 16 | Current events | Arts & Culture | 1.72× | ||
| 17 | Financial services | Business & Career | 1.69× | ||
| 18 | Lodging | Travel & Leisure | 1.66× | ||
| 19 | Flower | Home & Garden | 1.64× | ||
| 20 | Higher education | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Risk Appetite | THRILL | 1.41× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Individualism | JOY | 0.90× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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