Bern Audience in United States

Bern has an estimated audience of 1,629,492 people in United States. 57.3% are female, 42.7% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Albert Einstein, Autism Awareness, Diabetes mellitus awareness, Humboldt University of Berlin, Microblogging.

The average Bern fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Albert Einstein, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Albert Einstein (33.95× the country average). Demographically, the Bern audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bern fans

Demographic split for Bern audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.7
Estimated audience size1,629,492

Audience persona

The typical Bern fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Albert Einstein.

Top regions in United States

Top regions ranked by reach for Bern in United States
RegionReachAffinity
California250,1871.4×
New York130,2621.43×
Texas128,1800.91×
Florida126,6461.15×
Illinois56,7891.05×
Pennsylvania53,5350.98×
North Carolina52,4711.07×
Virginia51,6361.3×
Massachusetts51,1291.59×
New Jersey49,6101.2×
Georgia48,3060.96×
Washington46,0051.41×
Ohio40,1480.8×
Colorado35,4741.38×
Michigan33,6740.79×
Arizona32,7640.98×
Maryland29,8891.07×
Tennessee27,1410.83×
Oregon23,6581.27×
Indiana23,4840.79×
Wisconsin23,3320.95×
Minnesota22,7290.97×
Missouri22,3510.85×
Utah20,7891.42×
South Carolina19,4560.79×
Connecticut17,7671.09×
Alabama15,9860.7×
Kentucky14,2430.7×
Louisiana13,3530.64×
Washington, District of Columbia13,3212.72×
Kansas13,2081.03×
Nevada12,3770.79×
Oklahoma12,1240.67×
Iowa9,7810.73×
Idaho9,0511.11×
New Mexico8,3371.02×
Arkansas7,9110.59×
Hawaii7,2911.04×
New Hampshire6,8411.07×
Nebraska6,5800.81×
Mississippi6,4680.48×
Maine6,2521.07×
Rhode Island4,7140.91×
Vermont4,3791.53×
Montana4,2320.94×
West Virginia4,1330.54×
Delaware3,3620.75×
Alaska3,0660.88×
South Dakota2,2300.59×
North Dakota2,1100.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bern audience
BrandAffinityCategory
Albert Einstein33.95×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Humboldt University of Berlin61.17×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.34×Sports
Diaper bag5.9×Kids & Family
Joe DiMaggio24.18×Sports
London Eye15.91×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Fright Night24.77×Movies & TV
Bass guitar3.53×Music & Radio
Lennox Lewis35.32×Sports
Hobby Lobby2.49×Home & Garden
British Museum7.51×Arts & Culture
Capital One2.45×Business & Career
Edinburgh Castle29.47×Travel & Leisure
Golf Channel3.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bern audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
PatriotismCONSERVATISM1.83
TravellingTHRILL1.67
Risk AppetiteTHRILL1.46
Urban LifestyleOPEN1.36
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Bern
CountryShare
Switzerland18.6%
Germany14.5%
United States9.1%

See Bern audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bern have in United States?

Bern has an estimated audience of 1,629,492 people in United States, concentrated in California and New York.

What is the gender split and age of Bern fans?

57.3% of Bern fans are female, 42.7% are male, with an average age of 39.7 years.

Which brands do Bern fans like most?

Bern fans show strongest brand affinity for Albert Einstein (33.95×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Bern fans live in United States?

Bern fans in United States are most concentrated in California (reach 250,187), New York (reach 130,262), and Texas (reach 128,180). These three regions account for the largest share of the active audience.

What other brands do Bern fans also like?

Beyond Bern itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Humboldt University of Berlin (61.17×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.