Bern Audience in United States

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Bern has an estimated audience of 1,629,492 people in United States. 57.3% are female, 42.7% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Ira Glass, Nebraska Cornhuskers football, Staycation, Nationality, Jesse Plemons.

The average Bern fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ira Glass, Nebraska Cornhuskers football, Staycation, with strongest over-indexing on Ira Glass (33.95× the country average). Demographically, the Bern audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Bern fans

Demographic split for Bern audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.7
Estimated audience size1,629,492

Audience persona

The typical Bern fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Ira Glass.

Top regions in United States

Top regions ranked by reach for Bern in United States
RegionReachAffinity
California250,1871.4×
New York130,2621.43×
Texas128,1800.91×
Florida126,6461.15×
Illinois56,7891.05×
Pennsylvania53,5350.98×
North Carolina52,4711.07×
Virginia51,6361.3×
Massachusetts51,1291.59×
New Jersey49,6101.2×
Georgia48,3060.96×
Washington46,0051.41×
Ohio40,1480.8×
Colorado35,4741.38×
Michigan33,6740.79×
Arizona32,7640.98×
Maryland29,8891.07×
Tennessee27,1410.83×
Oregon23,6581.27×
Indiana23,4840.79×
Wisconsin23,3320.95×
Minnesota22,7290.97×
Missouri22,3510.85×
Utah20,7891.42×
South Carolina19,4560.79×
Connecticut17,7671.09×
Alabama15,9860.7×
Kentucky14,2430.7×
Louisiana13,3530.64×
Washington, District of Columbia13,3212.72×
Kansas13,2081.03×
Nevada12,3770.79×
Oklahoma12,1240.67×
Iowa9,7810.73×
Idaho9,0511.11×
New Mexico8,3371.02×
Arkansas7,9110.59×
Hawaii7,2911.04×
New Hampshire6,8411.07×
Nebraska6,5800.81×
Mississippi6,4680.48×
Maine6,2521.07×
Rhode Island4,7140.91×
Vermont4,3791.53×
Montana4,2320.94×
West Virginia4,1330.54×
Delaware3,3620.75×
Alaska3,0660.88×
South Dakota2,2300.59×
North Dakota2,1100.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bern audience
BrandAffinityCategory
Ira Glass33.95×Music & Radio
Nebraska Cornhuskers football3.61×Sports
Staycation3.25×Home & Garden
Nationality2×Politics & Society
Jesse Plemons3.05×Movies & TV
Jaws3.94×Movies & TV
Charlamagne Tha God5.51×Movies & TV
Queens College, City University of New York4.11×Business & Career
Home staging2.68×Home & Garden
Grammarly2.33×Business & Career
edureka17.48×Business & Career
Urban horticulture1.72×Home & Garden
Halsey, Oregon3.91×Travel & Leisure
Stradivarius3.58×Shopping
Steampunk2.06×Fashion & Accessoires
Iron Man (film)1.94×Movies & TV
Corona (band)2.3×Music & Radio
Solo climbing2.73×Sports
Emperor Entertainment Group4.62×Business & Career
19 Kids and Counting2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bern audience
TraitClusterScore
Luxury OrientationPREMIUM2.65
PatriotismCONSERVATISM1.83
TravellingTHRILL1.67
Risk AppetiteTHRILL1.46
Urban LifestyleOPEN1.36
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Bern
CountryShare
Switzerland18.6%
Germany14.5%
United States9.1%

See Bern audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Bern have in United States?

Bern has an estimated audience of 1,629,492 people in United States, concentrated in California and New York.

What is the gender split and age of Bern fans?

57.3% of Bern fans are female, 42.7% are male, with an average age of 39.7 years.

Which brands do Bern fans like most?

Bern fans show strongest brand affinity for Ira Glass (33.95×), Nebraska Cornhuskers football (3.61×), and Staycation (3.25×) over the country average.

Where do Bern fans live in United States?

Bern fans in United States are most concentrated in California (reach 250,187), New York (reach 130,262), and Texas (reach 128,180). These three regions account for the largest share of the active audience.

What other brands do Bern fans also like?

Beyond Bern itself, the audience over-indexes on Nebraska Cornhuskers football (3.61×), Staycation (3.25×), Nationality (2×), and Jesse Plemons (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.