Rascasse Audience Intelligence

Bern Audience in United States

A data profile of the people who buy, follow and care about Bern in United States — modelled from more than twelve digital signal sources. Bern has an estimated audience of 1,629,492 people in United States.

#236among City in United States#1350among POI in United States#1270in Travel & Leisure

The average Bern fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Humboldt University of Berlin, Albert Einstein, Cougar, with strongest over-indexing on Humboldt University of Berlin (143.49× the country average).

Demographically, the Bern audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bern fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Humboldt University of Berlin.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bern profile in United States.

Audience size
1.6M
in United States
Gender
57.3%♀
42.7% male
Age
39.7
average years
Country rank
#16669
POI in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bern fans

57.3% are female, 42.7% are male, average age 39.7.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Bern audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.7
Estimated audience size1,629,492
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bern audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Bern audience comes from United States.

Worldwide audience distribution share by country for Bern
CountryShare
Switzerland18.6%
Germany14.5%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bern audience in United States is strongest.

Fig. 05

Top regions by affinity

Bern fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.45×
02Kansas~20K1.52×
03Massachusetts~50K1.48×
04Vermont~4K1.43×
05Utah~20K1.41×
06Washington~40K1.31×
07New York~100K1.29×
08Colorado~30K1.28×
09California~200K1.27×
10Virginia~50K1.21×
11Oregon~20K1.19×
12Idaho~10K1.19×
13New Jersey~50K1.13×
14New Hampshire~7K1.11×
15Nebraska~9K1.08×
16Florida~100K1.07×
17Maine~6K1.06×
18Connecticut~20K1.05×
19Maryland~30K1.04×
20Wisconsin~30K1.03×
21Hawaii~7K1.03×
22New Mexico~8K1.02×
23North Carolina~50K1.01×
24Minnesota~20K1.01×
25Illinois~50K1.00×
26Alaska~3K0.99×
27Montana~4K0.97×
28Rhode Island~5K0.95×
29Pennsylvania~50K0.94×
30Georgia~50K0.92×
31Arizona~30K0.92×
32Texas~100K0.87×
33Delaware~4K0.85×
34North Dakota~3K0.85×
35Missouri~20K0.84×
36Tennessee~30K0.82×
37South Dakota~3K0.82×
38South Carolina~20K0.81×
39Iowa~10K0.81×
40Nevada~10K0.80×
41Ohio~40K0.79×
42Michigan~30K0.78×
43Indiana~20K0.78×
44Oklahoma~10K0.74×
45West Virginia~6K0.74×
46Kentucky~10K0.73×
47Arkansas~10K0.72×
48Alabama~20K0.71×
49Louisiana~10K0.68×
50Mississippi~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Bern, United States
0.64×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bern audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career143.49×
02Lennox LewisSports35.61×
03Edinburgh CastleTravel & Leisure31.82×
04Tower BridgeTravel & Leisure29.17×
05Tower of LondonTravel & Leisure28.38×
06Fright NightMovies & TV26.92×
07Sarah ConnorMusic & Radio25.44×
08Joe DiMaggioSports24.06×
09Albert EinsteinTechnology & Electronics22.60×
10CougarKids & Family22.01×
11Babe RuthSports15.84×
12London EyeTravel & Leisure14.15×
13German languagePolitics & Society9.86×
14University of OxfordBusiness & Career8.83×
15British MuseumArts & Culture7.95×
16Zara LarssonMusic & Radio6.50×
17Diaper bagKids & Family3.51×
18Planet FitnessSports2.99×
19Mortgage loansBusiness & Career2.18×
20PinterestInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bern audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Luxury OrientationPREMIUM2.30×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bern audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.80×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bern have in United States?

Bern has an estimated audience of 1,629,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bern fans?

57.3% of Bern fans are female, 42.7% are male, with an average age of 39.7 years.

03

Which brands do Bern fans like most?

Bern fans show strongest brand affinity for Humboldt University of Berlin (143.49×), Albert Einstein (22.6×), and Cougar (22.01×) over the country average.

04

Where do Bern fans live in United States?

Bern fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bern fans also like?

Beyond Bern itself, the audience over-indexes on Albert Einstein (22.6×), Cougar (22.01×), Babe Ruth (15.84×), and Joe DiMaggio (24.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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