Bern Audience in Germany
Bern has an estimated audience of 2,592,357 people in Germany. 45.3% are female, 54.7% are male, average age 42.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Cloppenburg, Progressive rock, Stradivarius, Pillow, Urban Outfitters.
The average Bern fan in Germany is 42.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Cloppenburg, Progressive rock, Stradivarius, with strongest over-indexing on Cloppenburg (13.11× the country average). Demographically, the Bern audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bern fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 42.8 |
| Estimated audience size | 2,592,357 |
Audience persona
The typical Bern fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Cloppenburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 722,200 | 2.04× |
| Nordrhein-Westfalen | 612,107 | 1.08× |
| Bayern | 517,266 | 1.24× |
| Hessen | 265,763 | 1.35× |
| Niedersachsen | 202,781 | 0.81× |
| Berlin | 147,052 | 1.27× |
| Rheinland-Pfalz | 137,561 | 1.06× |
| Sachsen | 103,092 | 0.81× |
| Schleswig-Holstein | 67,148 | 0.72× |
| Hamburg | 60,050 | 1.03× |
| Brandenburg | 58,339 | 0.73× |
| Thüringen | 48,608 | 0.74× |
| Sachsen-Anhalt | 41,113 | 0.61× |
| Saarland | 30,956 | 0.97× |
| Mecklenburg-Vorpommern | 30,530 | 0.62× |
| Bremen | 20,823 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloppenburg | 13.11× | Travel & Leisure |
| Progressive rock | 3.65× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.56× | Home & Garden |
| Urban Outfitters | 1.66× | Shopping |
| Medieval fantasy | 10.38× | Literature |
| Škoda Kodiaq | 1.93× | Cars & Mobility |
| Urban horticulture | 1.59× | Home & Garden |
| VfL Wolfsburg | 1.51× | Sports |
| Esra Erol | 4.91× | Movies & TV |
| Natural rubber | 1.95× | Cars & Mobility |
| Israel | 1.54× | Travel & Leisure |
| Este, Veneto | 1.95× | Travel & Leisure |
| Zagreb | 2.95× | Travel & Leisure |
| Snow White (Fables) | 1.69× | Literature |
| MK | 1.77× | Music & Radio |
| Captain Fantastic (film) | 5.42× | Movies & TV |
| Home Delivery | 1.61× | Food & Beverages |
| Caprivi Strip | 5.01× | |
| Volvo V60 | 2.39× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Sports Activity | POWER | 1.51 |
| Pet Ownership | JOY | 1.43 |
| Spirituality | BALANCE | 1.4 |
| Quality Awareness | PREMIUM | 1.36 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 18.6% |
| Germany | 14.5% |
| United States | 9.1% |
See Bern audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bern have in Germany?
Bern has an estimated audience of 2,592,357 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Bern fans?
45.3% of Bern fans are female, 54.7% are male, with an average age of 42.8 years.
Which brands do Bern fans like most?
Bern fans show strongest brand affinity for Cloppenburg (13.11×), Progressive rock (3.65×), and Stradivarius (1.97×) over the country average.
Where do Bern fans live in Germany?
Bern fans in Germany are most concentrated in Baden-Württemberg (reach 722,200), Nordrhein-Westfalen (reach 612,107), and Bayern (reach 517,266). These three regions account for the largest share of the active audience.
What other brands do Bern fans also like?
Beyond Bern itself, the audience over-indexes on Progressive rock (3.65×), Stradivarius (1.97×), Pillow (1.56×), and Urban Outfitters (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.