Rascasse Audience Intelligence

Bern Audience in Germany

A data profile of the people who buy, follow and care about Bern in Germany — modelled from more than twelve digital signal sources. Bern has an estimated audience of 2,592,357 people in Germany.

#34among City in Germany#152among POI in Germany#209in Travel & Leisure

The average Bern fan in Germany is 42.8 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Big Ben, Tagesschau, Transfermarkt, with strongest over-indexing on Big Ben (17.7× the country average).

Demographically, the Bern audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bern fan in Germany is balanced, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Big Ben.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bern profile in Germany.

Audience size
2.6M
in Germany
Gender
45.3%♀
54.7% male
Age
42.8
average years
Country rank
#2530
POI in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bern fans

45.3% are female, 54.7% are male, average age 42.8.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Bern audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age42.8
Estimated audience size2,592,357
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Bern audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Bern audience comes from Germany.

Worldwide audience distribution share by country for Bern
CountryShare
Switzerland18.6%
Germany14.5%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bern audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bern fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~700K2.01×
02Hessen~300K1.31×
03Bayern~500K1.22×
04Berlin~100K1.21×
05Rheinland-Pfalz~100K1.07×
06Nordrhein-Westfalen~600K1.03×
07Hamburg~60K1.03×
08Saarland~30K1.01×
09Bremen~20K0.96×
10Niedersachsen~200K0.82×
11Sachsen~100K0.82×
12Thüringen~50K0.77×
13Schleswig-Holstein~70K0.74×
14Brandenburg~60K0.74×
15Mecklenburg-Vorpommern~30K0.66×
16Sachsen-Anhalt~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Bern, Germany
0.65×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bern audience
#·InterestCategoryAffinity×
01American Museum of Natural HistoryArts & Culture17.98×
02Big BenTravel & Leisure17.70×
03London DungeonTravel & Leisure17.07×
04Science Museum, LondonArts & Culture16.85×
05London UndergroundCars & Mobility12.90×
06Humboldt University of BerlinBusiness & Career5.35×
07AllgäuTravel & Leisure3.42×
08MSNNews2.97×
09SatireLiterature2.72×
10Bayerischer RundfunkMovies & TV2.40×
11TransfermarktSports2.37×
12Solar energyHome & Garden2.36×
13TagesschauMovies & TV2.18×
14German languagePolitics & Society2.09×
15TattoosFashion & Accessoires1.96×
16DessertsFood & Beverages1.96×
17Müller (company)Food & Beverages1.88×
18SportschauSports1.63×
19CHECK24Business & Career1.58×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bern audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
SpiritualityBALANCE1.68×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bern audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
CreativityOPEN0.74×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bern have in Germany?

Bern has an estimated audience of 2,592,357 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Bern fans?

45.3% of Bern fans are female, 54.7% are male, with an average age of 42.8 years.

03

Which brands do Bern fans like most?

Bern fans show strongest brand affinity for Big Ben (17.7×), Tagesschau (2.18×), and Transfermarkt (2.37×) over the country average.

04

Where do Bern fans live in Germany?

Bern fans in Germany are most concentrated in Baden-Württemberg (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bern fans also like?

Beyond Bern itself, the audience over-indexes on Tagesschau (2.18×), Transfermarkt (2.37×), Science Museum, London (16.85×), and Müller (company) (1.88×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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