A data profile of the people who buy, follow and care about Basel in Switzerland — modelled from more than twelve digital signal sources. Basel has an estimated audience of 1,260,315 people in Switzerland.
Basel has an estimated audience of 1,260,315 people in Switzerland. 52.7% are female, 47.3% are male, average age 42.3. Top brand affinities: Coop, Swiss International Air Lines, Hornbach, Bild, UBS.
Top brand affinities include Coop, Swiss International Air Lines, Hornbach, with strongest over-indexing on Coop (2.43× the country average).
Demographically, the Basel audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Basel fan in Switzerland is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Basel profile in Switzerland.
52.7% are female, 47.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.3 |
| Estimated audience size | 1,260,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Basel audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 18.4% |
| United States | 13.9% |
| Germany | 13.3% |
The strongest cross-interests of the Basel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 3.17× | ||
| 02 | Hornbach | Shopping | 2.90× | ||
| 03 | Swiss International Air Lines | Travel & Leisure | 2.74× | ||
| 04 | Real property | Home & Garden | 2.49× | ||
| 05 | Coop | Food & Beverages | 2.43× | ||
| 06 | Investment banking | Business & Career | 2.29× | ||
| 07 | Charity and causes | Business & Career | 2.19× | ||
| 08 | Transfermarkt | Sports | 2.16× | ||
| 09 | Electronics | Technology & Electronics | 1.99× | ||
| 10 | Wikipedia | Internet & Social Media | 1.93× | ||
| 11 | Festival | Music & Radio | 1.88× | ||
| 12 | UBS | Business & Career | 1.79× | ||
| 13 | Spas | Beauty & Wellness | 1.74× | ||
| 14 | Bars | Travel & Leisure | 1.68× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.66× | ||
| 16 | Mobile phones | Technology & Electronics | 1.64× | ||
| 17 | Conforama | Home & Garden | 1.63× | ||
| 18 | Education | Business & Career | 1.61× | ||
| 19 | Bild | News | 1.54× | ||
| 20 | Social media | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Individualism | JOY | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Basel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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