A data profile of the people who buy, follow and care about Geneva in Switzerland — modelled from more than twelve digital signal sources. Geneva has an estimated audience of 967,735 people in Switzerland.
Geneva has an estimated audience of 967,735 people in Switzerland. 54.2% are female, 45.8% are male, average age 41.7. Top brand affinities: Coop, Swiss International Air Lines, Real property, Hornbach, Conforama.
Top brand affinities include Coop, Swiss International Air Lines, Real property, with strongest over-indexing on Coop (1.69× the country average).
Demographically, the Geneva audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Geneva fan in Switzerland is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Coop.
The key figures that characterise the Geneva profile in Switzerland.
54.2% are female, 45.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.7 |
| Estimated audience size | 967,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Geneva audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 6.5% |
| France | 5.2% |
The strongest cross-interests of the Geneva audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.78× | ||
| 02 | TAG Heuer | Fashion & Accessoires | 3.78× | ||
| 03 | Breitling | Fashion & Accessoires | 3.78× | ||
| 04 | Hornbach | Shopping | 2.53× | ||
| 05 | Cartier | Fashion & Accessoires | 2.29× | ||
| 06 | University | Business & Career | 2.28× | ||
| 07 | Rolex | Fashion & Accessoires | 2.19× | ||
| 08 | Swiss International Air Lines | Travel & Leisure | 2.15× | ||
| 09 | Charity and causes | Business & Career | 2.12× | ||
| 10 | Conforama | Home & Garden | 1.95× | ||
| 11 | Bars | Travel & Leisure | 1.87× | ||
| 12 | Innovation | Business & Career | 1.87× | ||
| 13 | Festival | Music & Radio | 1.82× | ||
| 14 | Wikipedia | Internet & Social Media | 1.79× | ||
| 15 | Desserts | Food & Beverages | 1.74× | ||
| 16 | Spas | Beauty & Wellness | 1.73× | ||
| 17 | Coop | Food & Beverages | 1.69× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 19 | Mobile phones | Technology & Electronics | 1.53× | ||
| 20 | Education | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.74× | |
| Community Orientation | OPEN | 1.58× | |
| Career Orientation | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Individualism | JOY | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Geneva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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