Rascasse Audience Intelligence

Geneva Audience in Germany

A data profile of the people who buy, follow and care about Geneva in Germany — modelled from more than twelve digital signal sources. Geneva has an estimated audience of 795,969 people in Germany.

#139among City in Germany#620among POI in Germany#634in Travel & Leisure

The average Geneva fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Omega, Zenith, A. Lange & Söhne, with strongest over-indexing on Omega (21.82× the country average).

Demographically, the Geneva audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Geneva fan in Germany is more male, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geneva profile in Germany.

Audience size
796K
in Germany
Gender
43.3%♀
56.7% male
Age
41.3
average years
Country rank
#7941
POI in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geneva fans

43.3% are female, 56.7% are male, average age 41.3.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Geneva audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age41.3
Estimated audience size795,969
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Geneva audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Geneva audience comes from Germany.

Worldwide audience distribution share by country for Geneva
CountryShare
United States16.1%
Italy6.5%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geneva audience in Germany is strongest.

Fig. 05

Top regions by affinity

Geneva fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.59×
02Baden-Württemberg~200K1.51×
03Hessen~80K1.39×
04Hamburg~20K1.23×
05Bayern~200K1.19×
06Rheinland-Pfalz~40K1.05×
07Nordrhein-Westfalen~200K1.03×
08Bremen~7K1.02×
09Saarland~9K0.88×
10Niedersachsen~70K0.85×
11Brandenburg~20K0.83×
12Schleswig-Holstein~20K0.80×
13Sachsen~30K0.79×
14Thüringen~20K0.74×
15Mecklenburg-Vorpommern~10K0.67×
16Sachsen-Anhalt~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Geneva, Germany
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geneva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geneva audience
#·InterestCategoryAffinity×
01Ulysse NardinFashion & Accessoires29.08×
02Frédérique ConstantFashion & Accessoires26.56×
03A. Lange & SöhneFashion & Accessoires24.45×
04OmegaFashion & Accessoires21.82×
05BlancpainFashion & Accessoires21.56×
06ZenithFashion & Accessoires20.79×
07Oris (company)Fashion & Accessoires18.56×
08Nomos GlashütteFashion & Accessoires18.44×
09Richard MilleFashion & Accessoires17.70×
10ChopardFashion & Accessoires12.54×
11BreitlingFashion & Accessoires11.20×
12PaneraiFashion & Accessoires10.99×
13Vacheron ConstantinFashion & Accessoires10.78×
14HublotFashion & Accessoires9.41×
15Jaeger-LeCoultreFashion & Accessoires8.73×
16Patek PhilippeFashion & Accessoires7.84×
17TAG HeuerFashion & Accessoires7.84×
18WatchmakerFashion & Accessoires6.35×
19Tiffany & Co.Fashion & Accessoires5.88×
20Luxury yachtTravel & Leisure5.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geneva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geneva audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.33×
Quality AwarenessPREMIUM2.12×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geneva audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.81×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geneva have in Germany?

Geneva has an estimated audience of 795,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Geneva fans?

43.3% of Geneva fans are female, 56.7% are male, with an average age of 41.3 years.

03

Which brands do Geneva fans like most?

Geneva fans show strongest brand affinity for Omega (21.82×), Zenith (20.79×), and A. Lange & Söhne (24.45×) over the country average.

04

Where do Geneva fans live in Germany?

Geneva fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Geneva fans also like?

Beyond Geneva itself, the audience over-indexes on Zenith (20.79×), A. Lange & Söhne (24.45×), Ulysse Nardin (29.08×), and Richard Mille (17.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Geneva audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Geneva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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