Geneva Audience in Germany
Geneva has an estimated audience of 795,969 people in Germany. 43.3% are female, 56.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Omega, Breitling, Patek Philippe, Hublot, TAG Heuer.
The average Geneva fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Omega, Breitling, Patek Philippe, with strongest over-indexing on Omega (13.02× the country average). Demographically, the Geneva audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Geneva fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 41.3 |
| Estimated audience size | 795,969 |
Audience persona
The typical Geneva fan in Germany is more male, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,650 | 1.07× |
| Baden-Württemberg | 167,372 | 1.54× |
| Bayern | 155,515 | 1.22× |
| Hessen | 87,393 | 1.44× |
| Niedersachsen | 64,542 | 0.83× |
| Berlin | 61,260 | 1.72× |
| Rheinland-Pfalz | 41,007 | 1.03× |
| Sachsen | 29,783 | 0.76× |
| Hamburg | 23,052 | 1.28× |
| Schleswig-Holstein | 22,041 | 0.77× |
| Brandenburg | 19,625 | 0.79× |
| Thüringen | 13,620 | 0.67× |
| Sachsen-Anhalt | 12,131 | 0.59× |
| Mecklenburg-Vorpommern | 8,961 | 0.59× |
| Saarland | 8,041 | 0.82× |
| Bremen | 6,917 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Omega | 13.02× | Fashion & Accessoires |
| Breitling | 14.3× | Fashion & Accessoires |
| Patek Philippe | 9.87× | Fashion & Accessoires |
| Hublot | 10.96× | Fashion & Accessoires |
| TAG Heuer | 10.01× | Fashion & Accessoires |
| Satire | 5.56× | Literature |
| Watchmaker | 8.13× | Fashion & Accessoires |
| Tiffany & Co. | 7.75× | Fashion & Accessoires |
| A. Lange & Söhne | 15.91× | Fashion & Accessoires |
| Zenith | 13.06× | Fashion & Accessoires |
| Baume et Mercier | 22.17× | Fashion & Accessoires |
| Rolex | 5.09× | Fashion & Accessoires |
| Ulysse Nardin | 19× | Fashion & Accessoires |
| High-net-worth individual | 7.93× | Business & Career |
| Chopard | 9.11× | Fashion & Accessoires |
| Frédérique Constant | 18.7× | Fashion & Accessoires |
| Mulberry (company) | 21.86× | Fashion & Accessoires |
| Hermès | 2.68× | Fashion & Accessoires |
| Luxury yacht | 4.7× | Travel & Leisure |
| Headphones | 4.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.58 |
| Quality Awareness | PREMIUM | 2.13 |
| Early Adopter Mentality | POWER | 1.91 |
| Indulgence | JOY | 1.6 |
| Sustainability | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 6.5% |
| France | 5.2% |
See Geneva audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Geneva have in Germany?
Geneva has an estimated audience of 795,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Geneva fans?
43.3% of Geneva fans are female, 56.7% are male, with an average age of 41.3 years.
Which brands do Geneva fans like most?
Geneva fans show strongest brand affinity for Omega (13.02×), Breitling (14.3×), and Patek Philippe (9.87×) over the country average.
Where do Geneva fans live in Germany?
Geneva fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,650), Baden-Württemberg (reach 167,372), and Bayern (reach 155,515). These three regions account for the largest share of the active audience.
What other brands do Geneva fans also like?
Beyond Geneva itself, the audience over-indexes on Breitling (14.3×), Patek Philippe (9.87×), Hublot (10.96×), and TAG Heuer (10.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geneva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.