Oris (company) Audience in Germany
Oris (company) has an estimated audience of 328,372 people in Germany. 27.4% are female, 72.6% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alpina Watches, Zenith, Manufacture d'horlogerie, Omega, Frédérique Constant.
The average Oris (company) fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alpina Watches, Zenith, Manufacture d'horlogerie, with strongest over-indexing on Alpina Watches (86.6× the country average). Demographically, the Oris (company) audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches
Demographics of Oris (company) fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 41.2 |
| Estimated audience size | 328,372 |
Audience persona
The typical Oris (company) fan in Germany is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Alpina Watches.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,877 | 1.2× |
| Bayern | 76,698 | 1.45× |
| Baden-Württemberg | 61,445 | 1.37× |
| Hessen | 35,135 | 1.4× |
| Niedersachsen | 30,954 | 0.97× |
| Berlin | 17,957 | 1.22× |
| Rheinland-Pfalz | 17,712 | 1.08× |
| Sachsen | 13,627 | 0.85× |
| Schleswig-Holstein | 9,943 | 0.84× |
| Hamburg | 8,171 | 1.1× |
| Brandenburg | 7,368 | 0.72× |
| Thüringen | 5,345 | 0.64× |
| Sachsen-Anhalt | 4,748 | 0.56× |
| Mecklenburg-Vorpommern | 4,012 | 0.64× |
| Saarland | 3,940 | 0.98× |
| Bremen | 2,761 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpina Watches | 86.6× | Fashion & Accessoires |
| Zenith | 42.61× | Fashion & Accessoires |
| Manufacture d'horlogerie | 41.94× | Fashion & Accessoires |
| Omega | 21.79× | Fashion & Accessoires |
| Frédérique Constant | 52.38× | Fashion & Accessoires |
| A. Lange & Söhne | 38.86× | Fashion & Accessoires |
| Girard-Perregaux | 39.51× | Fashion & Accessoires |
| Longines | 22.95× | Fashion & Accessoires |
| Ulysse Nardin | 42.79× | Fashion & Accessoires |
| Tissot | 18.56× | Fashion & Accessoires |
| Maurice Lacroix | 35.05× | Fashion & Accessoires |
| Chopard | 18.76× | Fashion & Accessoires |
| Baume et Mercier | 39.91× | Fashion & Accessoires |
| Jaeger-LeCoultre | 15.5× | Fashion & Accessoires |
| Panerai | 16.97× | Fashion & Accessoires |
| Geneva | 18.56× | Travel & Leisure |
| Rolex | 8.02× | Fashion & Accessoires |
| Audemars Piguet | 11.94× | Fashion & Accessoires |
| Rado (watch) | 23.06× | Fashion & Accessoires |
| Montblanc (company) | 12.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 6.11 |
| Quality Awareness | PREMIUM | 3.67 |
| Design Affinity | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.78 |
| Indulgence | JOY | 1.54 |
| Career Orientation | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Italy | 8.4% |
| Germany | 6.3% |
See Oris (company) audiences in other countries
More Luxury watches audiences in Germany
- Rolex (4,113,867)
- Patek Philippe (2,131,294)
- Audemars Piguet (1,710,842)
- TAG Heuer (1,685,212)
- Omega (1,666,706)
Frequently asked questions
How many fans does Oris (company) have in Germany?
Oris (company) has an estimated audience of 328,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oris (company) fans?
27.4% of Oris (company) fans are female, 72.6% are male, with an average age of 41.2 years.
Which brands do Oris (company) fans like most?
Oris (company) fans show strongest brand affinity for Alpina Watches (86.6×), Zenith (42.61×), and Manufacture d'horlogerie (41.94×) over the country average.
Where do Oris (company) fans live in Germany?
Oris (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,877), Bayern (reach 76,698), and Baden-Württemberg (reach 61,445). These three regions account for the largest share of the active audience.
What other brands do Oris (company) fans also like?
Beyond Oris (company) itself, the audience over-indexes on Zenith (42.61×), Manufacture d'horlogerie (41.94×), Omega (21.79×), and Frédérique Constant (52.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oris (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.