Rascasse Audience Intelligence

Oris (company) Target Market in Germany

A data profile of the people who buy, follow and care about Oris (company) in Germany — modelled from more than twelve digital signal sources. Oris (company) has an estimated audience of 329,995 people in Germany.

#19among Luxury watches in Germany#2065among Brand in Germany#767in Fashion & Accessoires

The average Oris (company) fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alpina Watches, Zenith, Manufacture d'horlogerie, with strongest over-indexing on Alpina Watches (86.6× the country average).

Demographically, the Oris (company) audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oris (company) fan in Germany is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Alpina Watches.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oris (company) profile in Germany.

Audience size
330K
in Germany
Gender
27.4%♀
72.6% male
Age
41.2
average years
Country rank
#16193
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oris (company)

27.4% are female, 72.6% are male, average age 41.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Oris (company) audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age41.2
Estimated audience size329,995
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Oris (company) audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Oris (company) audience comes from Germany.

Worldwide audience distribution share by country for Oris (company)
CountryShare
United States14.5%
Japan14.1%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oris (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oris (company) customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.41×
02Hessen~30K1.35×
03Baden-Württemberg~60K1.32×
04Nordrhein-Westfalen~80K1.17×
05Berlin~20K1.15×
06Rheinland-Pfalz~20K1.09×
07Hamburg~8K1.07×
08Saarland~4K1.03×
09Bremen~3K0.99×
10Niedersachsen~30K0.96×
11Sachsen~10K0.88×
12Schleswig-Holstein~10K0.86×
13Brandenburg~8K0.81×
14Thüringen~6K0.77×
15Mecklenburg-Vorpommern~5K0.75×
16Sachsen-Anhalt~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Oris (company), Germany
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oris (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oris (company) audience
#·InterestCategoryAffinity×
01Alpina WatchesFashion & Accessoires86.60×
02Frédérique ConstantFashion & Accessoires52.38×
03Ulysse NardinFashion & Accessoires42.79×
04ZenithFashion & Accessoires42.61×
05Manufacture d'horlogerieFashion & Accessoires41.94×
06Girard-PerregauxFashion & Accessoires39.51×
07A. Lange & SöhneFashion & Accessoires38.86×
08Maurice LacroixFashion & Accessoires35.05×
09Rado (watch)Fashion & Accessoires23.06×
10LonginesFashion & Accessoires22.95×
11OmegaFashion & Accessoires21.79×
12ChopardFashion & Accessoires18.76×
13TissotFashion & Accessoires18.56×
14GenevaTravel & Leisure18.56×
15PaneraiFashion & Accessoires16.97×
16Jaeger-LeCoultreFashion & Accessoires15.50×
17Montblanc (company)Fashion & Accessoires12.37×
18Audemars PiguetFashion & Accessoires11.94×
19WatchmakerFashion & Accessoires10.40×
20RolexFashion & Accessoires8.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oris (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oris (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.54×
Quality AwarenessPREMIUM3.74×
Design AffinityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oris (company) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.70×
Pet OwnershipJOY0.81×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oris (company)'s target market in Germany?

Oris (company)'s target market in Germany covers an estimated 329,995 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oris (company) customers?

27.4% of the Oris (company) audience are female, 72.6% are male, with an average age of 41.2 years.

03

Which brands do Oris (company) fans like most?

Oris (company) fans show strongest brand affinity for Alpina Watches (86.6×), Zenith (42.61×), and Manufacture d'horlogerie (41.94×) over the country average.

04

Where do Oris (company) fans live in Germany?

Oris (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Oris (company) fans also like?

Beyond Oris (company) itself, the audience over-indexes on Zenith (42.61×), Manufacture d'horlogerie (41.94×), Omega (21.79×), and Frédérique Constant (52.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury watches audiences in Germany

See Oris (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oris (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →