Rascasse Audience Intelligence

Maurice Lacroix Target Market in Germany

A data profile of the people who buy, follow and care about Maurice Lacroix in Germany — modelled from more than twelve digital signal sources. Maurice Lacroix has an estimated audience of 350,882 people in Germany.

#13among Watches in Germany#1967among Brand in Germany#730in Fashion & Accessoires

The average Maurice Lacroix fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Winona Ryder, Zenith, Oris (company), with strongest over-indexing on Winona Ryder (12.42× the country average).

Demographically, the Maurice Lacroix audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maurice Lacroix fan in Germany is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Winona Ryder.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maurice Lacroix profile in Germany.

Audience size
351K
in Germany
Gender
32.2%♀
67.8% male
Age
39.8
average years
Country rank
#15490
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maurice Lacroix

32.2% are female, 67.8% are male, average age 39.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Maurice Lacroix audience in Germany
MetricValue
Female32.2%
Male67.8%
Average age39.8
Estimated audience size350,882
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Maurice Lacroix audience in Germany
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Maurice Lacroix audience comes from Germany.

Worldwide audience distribution share by country for Maurice Lacroix
CountryShare
United States16.6%
Italy10.0%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maurice Lacroix audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maurice Lacroix customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.36×
02Nordrhein-Westfalen~100K1.30×
03Hessen~30K1.28×
04Bremen~4K1.18×
05Baden-Württemberg~50K1.13×
06Schleswig-Holstein~10K1.09×
07Bayern~60K1.07×
08Rheinland-Pfalz~20K1.06×
09Saarland~5K1.06×
10Niedersachsen~40K1.03×
11Berlin~20K1.02×
12Brandenburg~8K0.78×
13Mecklenburg-Vorpommern~5K0.73×
14Sachsen~10K0.70×
15Thüringen~6K0.66×
16Sachsen-Anhalt~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Maurice Lacroix, Germany
0.64×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maurice Lacroix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maurice Lacroix audience
#·InterestCategoryAffinity×
01Limited EditionShopping43.52×
02Franck MullerFashion & Accessoires36.42×
03Nomos GlashütteFashion & Accessoires29.41×
04FestinaFashion & Accessoires29.16×
05Toni BraxtonMusic & Radio27.92×
06Frédérique ConstantFashion & Accessoires27.72×
07Oris (company)Fashion & Accessoires27.03×
08Glashütte OriginalFashion & Accessoires20.85×
09ZenithFashion & Accessoires20.04×
10A. Lange & SöhneFashion & Accessoires19.85×
11Girard-PerregauxFashion & Accessoires17.21×
12Onitsuka TigerFashion & Accessoires14.24×
13Bobby BrownMusic & Radio13.74×
14BreitlingFashion & Accessoires13.19×
15Winona RyderMovies & TV12.42×
16SwatchFashion & Accessoires11.27×
17Chrono24Shopping10.56×
18Ethan HawkeMovies & TV9.38×
19TissotFashion & Accessoires8.72×
20Automatic watchFashion & Accessoires7.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maurice Lacroix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maurice Lacroix audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.78×
Quality AwarenessPREMIUM1.46×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maurice Lacroix audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
MindfulnessBALANCE0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maurice Lacroix's target market in Germany?

Maurice Lacroix's target market in Germany covers an estimated 350,882 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Maurice Lacroix customers?

32.2% of the Maurice Lacroix audience are female, 67.8% are male, with an average age of 39.8 years.

03

Which brands do Maurice Lacroix fans like most?

Maurice Lacroix fans show strongest brand affinity for Winona Ryder (12.42×), Zenith (20.04×), and Oris (company) (27.03×) over the country average.

04

Where do Maurice Lacroix fans live in Germany?

Maurice Lacroix fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Maurice Lacroix fans also like?

Beyond Maurice Lacroix itself, the audience over-indexes on Zenith (20.04×), Oris (company) (27.03×), Breitling (13.19×), and Nomos Glashütte (29.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Maurice Lacroix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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