Maurice Lacroix Audience in Germany
Maurice Lacroix has an estimated audience of 349,480 people in Germany. 32.2% are female, 67.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Winona Ryder, Zenith, Oris (company), Bobby Brown, Breitling.
The average Maurice Lacroix fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Winona Ryder, Zenith, Oris (company), with strongest over-indexing on Winona Ryder (12.42× the country average). Demographically, the Maurice Lacroix audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Maurice Lacroix fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 39.8 |
| Estimated audience size | 349,480 |
Audience persona
The typical Maurice Lacroix fan in Germany is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Winona Ryder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,617 | 1.33× |
| Bayern | 62,365 | 1.11× |
| Baden-Württemberg | 55,027 | 1.15× |
| Niedersachsen | 35,864 | 1.06× |
| Hessen | 35,256 | 1.32× |
| Rheinland-Pfalz | 18,341 | 1.05× |
| Berlin | 16,508 | 1.06× |
| Schleswig-Holstein | 13,690 | 1.09× |
| Sachsen | 11,983 | 0.7× |
| Hamburg | 11,013 | 1.39× |
| Brandenburg | 7,981 | 0.74× |
| Thüringen | 5,282 | 0.59× |
| Sachsen-Anhalt | 5,194 | 0.57× |
| Mecklenburg-Vorpommern | 4,540 | 0.68× |
| Saarland | 4,233 | 0.99× |
| Bremen | 3,492 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 12.42× | Movies & TV |
| Zenith | 20.04× | Fashion & Accessoires |
| Oris (company) | 27.03× | Fashion & Accessoires |
| Bobby Brown | 13.74× | Music & Radio |
| Breitling | 13.19× | Fashion & Accessoires |
| Frédérique Constant | 27.72× | Fashion & Accessoires |
| A. Lange & Söhne | 19.85× | Fashion & Accessoires |
| Franck Muller | 36.42× | Fashion & Accessoires |
| Limited Edition | 43.52× | Shopping |
| Piaget | 10.95× | Fashion & Accessoires |
| Toni Braxton | 27.92× | Music & Radio |
| Chrono24 | 10.56× | Shopping |
| Girard-Perregaux | 17.21× | Fashion & Accessoires |
| Festina | 29.16× | Fashion & Accessoires |
| Onitsuka Tiger | 14.24× | Fashion & Accessoires |
| Baume et Mercier | 21.47× | Fashion & Accessoires |
| Ethan Hawke | 9.38× | Movies & TV |
| Goldsmiths (retailer) | 53.7× | Shopping |
| Tissot | 8.72× | Fashion & Accessoires |
| Automatic watch | 7.84× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.43 |
| Quality Awareness | PREMIUM | 2.44 |
| Indulgence | JOY | 1.65 |
| Early Adopter Mentality | POWER | 1.61 |
| Design Affinity | PREMIUM | 1.53 |
| Patriotism | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Italy | 10.1% |
| Germany | 9.8% |
See Maurice Lacroix audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Maurice Lacroix have in Germany?
Maurice Lacroix has an estimated audience of 349,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maurice Lacroix fans?
32.2% of Maurice Lacroix fans are female, 67.8% are male, with an average age of 39.8 years.
Which brands do Maurice Lacroix fans like most?
Maurice Lacroix fans show strongest brand affinity for Winona Ryder (12.42×), Zenith (20.04×), and Oris (company) (27.03×) over the country average.
Where do Maurice Lacroix fans live in Germany?
Maurice Lacroix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,617), Bayern (reach 62,365), and Baden-Württemberg (reach 55,027). These three regions account for the largest share of the active audience.
What other brands do Maurice Lacroix fans also like?
Beyond Maurice Lacroix itself, the audience over-indexes on Zenith (20.04×), Oris (company) (27.03×), Bobby Brown (13.74×), and Breitling (13.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maurice Lacroix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.