Automatic watch Audience in Germany
Automatic watch has an estimated audience of 1,574,804 people in Germany. 30.9% are female, 69.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Business class, Tissot, Google Maps, Omega, Breitling.
The average Automatic watch fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Business class, Tissot, Google Maps, with strongest over-indexing on Business class (12.3× the country average). Demographically, the Automatic watch audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Automatic watch fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 37.9 |
| Estimated audience size | 1,574,804 |
Audience persona
The typical Automatic watch fan in Germany is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 356,456 | 1.03× |
| Bayern | 271,791 | 1.07× |
| Baden-Württemberg | 227,488 | 1.06× |
| Niedersachsen | 140,103 | 0.92× |
| Hessen | 114,342 | 0.95× |
| Sachsen | 89,358 | 1.16× |
| Rheinland-Pfalz | 82,526 | 1.05× |
| Berlin | 67,498 | 0.96× |
| Schleswig-Holstein | 49,529 | 0.88× |
| Sachsen-Anhalt | 47,970 | 1.18× |
| Thüringen | 46,734 | 1.16× |
| Brandenburg | 44,859 | 0.92× |
| Mecklenburg-Vorpommern | 32,541 | 1.08× |
| Hamburg | 31,084 | 0.87× |
| Saarland | 18,807 | 0.97× |
| Bremen | 9,966 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business class | 12.3× | Travel & Leisure |
| Tissot | 22× | Fashion & Accessoires |
| Google Maps | 5.89× | Internet & Social Media |
| Omega | 13.02× | Fashion & Accessoires |
| Breitling | 13.04× | Fashion & Accessoires |
| TAG Heuer | 11.03× | Fashion & Accessoires |
| Chrono24 | 14× | Shopping |
| Watchmaker | 8.59× | Fashion & Accessoires |
| First class travel | 5.61× | Travel & Leisure |
| Rolex | 5.52× | Fashion & Accessoires |
| Luxury yacht | 5.41× | Travel & Leisure |
| Luxury Watches | 7.04× | Fashion & Accessoires |
| Analog watch | 24.46× | Fashion & Accessoires |
| Rembrandt | 15.08× | Arts & Culture |
| Ryanair | 2.53× | Travel & Leisure |
| Patek Philippe | 6× | Fashion & Accessoires |
| Hermès | 2.33× | Fashion & Accessoires |
| Chronograph | 11.24× | Fashion & Accessoires |
| Jaeger-LeCoultre | 6.5× | Fashion & Accessoires |
| Hublot | 6.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.18 |
| Luxury Orientation | PREMIUM | 4.56 |
| Travelling | THRILL | 1.55 |
| Indulgence | JOY | 1.46 |
| Design Affinity | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.4% |
| United States | 8.7% |
| India | 6.6% |
See Automatic watch audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automatic watch have in Germany?
Automatic watch has an estimated audience of 1,574,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automatic watch fans?
30.9% of Automatic watch fans are female, 69.1% are male, with an average age of 37.9 years.
Which brands do Automatic watch fans like most?
Automatic watch fans show strongest brand affinity for Business class (12.3×), Tissot (22×), and Google Maps (5.89×) over the country average.
Where do Automatic watch fans live in Germany?
Automatic watch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 356,456), Bayern (reach 271,791), and Baden-Württemberg (reach 227,488). These three regions account for the largest share of the active audience.
What other brands do Automatic watch fans also like?
Beyond Automatic watch itself, the audience over-indexes on Tissot (22×), Google Maps (5.89×), Omega (13.02×), and Breitling (13.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automatic watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.