Rascasse Audience Intelligence

Automatic watch Audience in Germany

A data profile of the people who buy, follow and care about Automatic watch in Germany — modelled from more than twelve digital signal sources. Automatic watch has an estimated audience of 1,574,804 people in Germany.

#2329among Topic in Germany#228in Fashion & Accessoires

The average Automatic watch fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business class, Omega, Tissot, with strongest over-indexing on Business class (11.7× the country average).

Demographically, the Automatic watch audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automatic watch fan in Germany is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automatic watch profile in Germany.

Audience size
1.6M
in Germany
Gender
30.9%♀
69.1% male
Age
37.9
average years
Country rank
#4265
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automatic watch fans

30.9% are female, 69.1% are male, average age 37.9.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Automatic watch audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age37.9
Estimated audience size1,574,804
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Automatic watch audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Automatic watch audience comes from Germany.

Worldwide audience distribution share by country for Automatic watch
CountryShare
Japan23.4%
United States8.7%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automatic watch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automatic watch fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.14×
02Sachsen~90K1.11×
03Sachsen-Anhalt~50K1.11×
04Mecklenburg-Vorpommern~30K1.06×
05Bayern~300K1.05×
06Baden-Württemberg~200K1.05×
07Berlin~70K1.02×
08Nordrhein-Westfalen~300K1.01×
09Rheinland-Pfalz~80K1.01×
10Saarland~20K1.00×
11Hessen~100K0.99×
12Brandenburg~50K0.97×
13Bremen~10K0.97×
14Niedersachsen~100K0.93×
15Schleswig-Holstein~50K0.89×
16Hamburg~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Automatic watch, Germany
0.89×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automatic watch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automatic watch audience
#·InterestCategoryAffinity×
01Analog watchFashion & Accessoires35.69×
02Nomos GlashütteFashion & Accessoires21.94×
03Swiss MadeBusiness & Career21.22×
04TissotFashion & Accessoires19.10×
05OmegaFashion & Accessoires17.99×
06Chrono24Shopping15.80×
07PGA ChampionshipSports13.97×
08Richard MilleFashion & Accessoires13.75×
09BreitlingFashion & Accessoires11.90×
10Business classTravel & Leisure11.70×
11SeikoFashion & Accessoires10.34×
12TAG HeuerFashion & Accessoires10.07×
13PaneraiFashion & Accessoires10.00×
14Audemars PiguetFashion & Accessoires9.58×
15Jaeger-LeCoultreFashion & Accessoires8.43×
16WatchmakerFashion & Accessoires7.81×
17Luxury WatchesFashion & Accessoires7.04×
18First class travelTravel & Leisure6.25×
19RolexFashion & Accessoires4.76×
20Google MapsInternet & Social Media4.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automatic watch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automatic watch audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.18×
Luxury OrientationPREMIUM4.51×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automatic watch audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Community OrientationOPEN0.82×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automatic watch have in Germany?

Automatic watch has an estimated audience of 1,574,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Automatic watch fans?

30.9% of Automatic watch fans are female, 69.1% are male, with an average age of 37.9 years.

03

Which brands do Automatic watch fans like most?

Automatic watch fans show strongest brand affinity for Business class (11.7×), Omega (17.99×), and Tissot (19.1×) over the country average.

04

Where do Automatic watch fans live in Germany?

Automatic watch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Automatic watch fans also like?

Beyond Automatic watch itself, the audience over-indexes on Omega (17.99×), Tissot (19.1×), PGA Championship (13.97×), and Google Maps (4.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Automatic watch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automatic watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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