Automatic watch Audience in United States

Automatic watch has an estimated audience of 4,242,384 people in United States. 34.2% are female, 65.8% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Luxury Watches, Watchmaker, Breitling, Apple Store, Hublot.

The average Automatic watch fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Luxury Watches, Watchmaker, Breitling, with strongest over-indexing on Luxury Watches (37.5× the country average). Demographically, the Automatic watch audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Automatic watch fans

Demographic split for Automatic watch audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.4
Estimated audience size4,242,384

Audience persona

The typical Automatic watch fan in United States is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Luxury Watches.

Top regions in United States

Top regions ranked by reach for Automatic watch in United States
RegionReachAffinity
California584,1711.25×
Texas418,4071.15×
New York320,8701.35×
Florida310,7561.08×
Illinois159,3971.13×
New Jersey159,2521.48×
Pennsylvania149,9321.05×
Georgia138,2871.06×
Ohio129,4840.99×
North Carolina123,2930.97×
Michigan123,2381.11×
Virginia116,8251.13×
Massachusetts111,0351.33×
Washington109,2471.28×
Arizona100,8211.16×
Tennessee85,1541×
Indiana80,9301.04×
Maryland77,0881.06×
Colorado75,8601.13×
Missouri65,7810.96×
South Carolina58,2170.91×
Alabama56,8450.96×
Minnesota55,0570.91×
Connecticut51,3501.21×
Wisconsin51,0200.8×
Louisiana49,6970.91×
Oklahoma48,5611.03×
Nevada47,2401.15×
Kentucky46,5770.88×
Oregon46,3280.95×
Utah37,1480.98×
Kansas32,1460.96×
Mississippi28,4210.81×
Arkansas27,7740.79×
Iowa26,0600.75×
Hawaii23,4571.29×
New Mexico19,4600.91×
Idaho18,0560.85×
New Hampshire17,3991.04×
West Virginia16,4240.83×
Nebraska16,0910.76×
Washington, District of Columbia14,8871.17×
Rhode Island13,6901.01×
Maine13,6810.9×
Alaska11,3171.25×
Delaware9,4730.81×
Montana7,4840.64×
South Dakota7,0510.72×
North Dakota6,2120.71×
Vermont5,2020.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automatic watch audience
BrandAffinityCategory
Luxury Watches37.5×Fashion & Accessoires
Watchmaker27.61×Fashion & Accessoires
Breitling34.26×Fashion & Accessoires
Apple Store11.67×Shopping
Hublot22.55×Fashion & Accessoires
Patek Philippe14.11×Fashion & Accessoires
TAG Heuer13.98×Fashion & Accessoires
Planet Fitness3.89×Sports
Chrono2425.52×Shopping
Glashütte Original46.23×Fashion & Accessoires
Panerai16.31×Fashion & Accessoires
Vacheron Constantin14.36×Fashion & Accessoires
Seiko15.32×Fashion & Accessoires
Onitsuka Tiger17.24×Fashion & Accessoires
Jaeger-LeCoultre11.82×Fashion & Accessoires
Chronograph22.57×Fashion & Accessoires
Diaper bag4.41×Kids & Family
Rolex6.05×Fashion & Accessoires
Clarinet5.85×Music & Radio
Bass guitar3.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automatic watch audience
TraitClusterScore
Luxury OrientationPREMIUM10.89
Risk AppetiteTHRILL2.44
Design AffinityPREMIUM2.32
Early Adopter MentalityPOWER2.28
LGBTQ+ IdentityOPEN1.76
Sports ActivityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Automatic watch
CountryShare
Japan23.4%
United States8.7%
India6.6%

See Automatic watch audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Automatic watch have in United States?

Automatic watch has an estimated audience of 4,242,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Automatic watch fans?

34.2% of Automatic watch fans are female, 65.8% are male, with an average age of 36.4 years.

Which brands do Automatic watch fans like most?

Automatic watch fans show strongest brand affinity for Luxury Watches (37.5×), Watchmaker (27.61×), and Breitling (34.26×) over the country average.

Where do Automatic watch fans live in United States?

Automatic watch fans in United States are most concentrated in California (reach 584,171), Texas (reach 418,407), and New York (reach 320,870). These three regions account for the largest share of the active audience.

What other brands do Automatic watch fans also like?

Beyond Automatic watch itself, the audience over-indexes on Watchmaker (27.61×), Breitling (34.26×), Apple Store (11.67×), and Hublot (22.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automatic watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.