Rascasse Audience Intelligence

Automatic watch Audience in United States

A data profile of the people who buy, follow and care about Automatic watch in United States — modelled from more than twelve digital signal sources. Automatic watch has an estimated audience of 4,242,384 people in United States.

#4169among Topic in United States#371in Fashion & Accessoires

The average Automatic watch fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Apple Store, Luxury Watches, Breitling, with strongest over-indexing on Apple Store (19.79× the country average).

Demographically, the Automatic watch audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automatic watch fan in United States is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Apple Store.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automatic watch profile in United States.

Audience size
4.2M
in United States
Gender
34.2%♀
65.8% male
Age
36.4
average years
Country rank
#7647
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automatic watch fans

34.2% are female, 65.8% are male, average age 36.4.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Automatic watch audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.4
Estimated audience size4,242,384
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Automatic watch audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Automatic watch audience comes from United States.

Worldwide audience distribution share by country for Automatic watch
CountryShare
Japan23.4%
United States8.7%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automatic watch audience in United States is strongest.

Fig. 05

Top regions by affinity

Automatic watch fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.35×
02New York~300K1.23×
03Massachusetts~100K1.23×
04California~600K1.22×
05Washington~100K1.19×
06Texas~400K1.15×
07Virginia~100K1.13×
08Connecticut~50K1.13×
09Nevada~50K1.13×
10Hawaii~20K1.13×
11Illinois~200K1.11×
12Oklahoma~50K1.10×
13Arizona~90K1.09×
14Colorado~70K1.09×
15Alaska~10K1.09×
16Florida~300K1.07×
17Washington, District of Columbia~10K1.07×
18Michigan~100K1.05×
19Utah~40K1.04×
20North Carolina~100K1.03×
21Georgia~100K1.02×
22Pennsylvania~100K1.01×
23Tennessee~90K1.01×
24Maryland~70K1.01×
25New Hampshire~20K1.00×
26Indiana~80K0.99×
27Kansas~30K0.99×
28Rhode Island~10K0.99×
29New Mexico~20K0.98×
30Missouri~70K0.97×
31Alabama~60K0.96×
32Louisiana~50K0.96×
33Oregon~50K0.96×
34Idaho~20K0.96×
35Maine~10K0.96×
36Delaware~10K0.96×
37Vermont~7K0.96×
38Ohio~100K0.95×
39West Virginia~20K0.95×
40North Dakota~8K0.94×
41South Carolina~60K0.93×
42Arkansas~30K0.93×
43Minnesota~60K0.92×
44Kentucky~50K0.92×
45South Dakota~9K0.92×
46Nebraska~20K0.91×
47Montana~10K0.91×
48Mississippi~30K0.89×
49Wisconsin~50K0.86×
50Iowa~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Automatic watch, United States
0.85×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automatic watch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automatic watch audience
#·InterestCategoryAffinity×
01Swiss MadeBusiness & Career32.51×
02BreitlingFashion & Accessoires25.72×
03Luxury WatchesFashion & Accessoires21.62×
04Chrono24Shopping20.98×
05Oris (company)Fashion & Accessoires20.48×
06WatchmakerFashion & Accessoires20.13×
07Apple StoreShopping19.79×
08ChronographFashion & Accessoires19.16×
09HublotFashion & Accessoires16.03×
10Hamilton Watch CompanyFashion & Accessoires13.72×
11Montblanc (company)Fashion & Accessoires12.45×
12SeikoFashion & Accessoires12.31×
13CasioFashion & Accessoires11.84×
14PaneraiFashion & Accessoires11.04×
15TAG HeuerFashion & Accessoires10.84×
16Vacheron ConstantinFashion & Accessoires8.78×
17OmegaFashion & Accessoires8.30×
18G-ShockFashion & Accessoires6.80×
19Golf ChannelSports2.83×
20Planet FitnessSports2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automatic watch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automatic watch audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM6.82×
IndulgenceJOY1.85×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automatic watch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Community OrientationOPEN0.71×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automatic watch have in United States?

Automatic watch has an estimated audience of 4,242,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automatic watch fans?

34.2% of Automatic watch fans are female, 65.8% are male, with an average age of 36.4 years.

03

Which brands do Automatic watch fans like most?

Automatic watch fans show strongest brand affinity for Apple Store (19.79×), Luxury Watches (21.62×), and Breitling (25.72×) over the country average.

04

Where do Automatic watch fans live in United States?

Automatic watch fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Automatic watch fans also like?

Beyond Automatic watch itself, the audience over-indexes on Luxury Watches (21.62×), Breitling (25.72×), Watchmaker (20.13×), and Hublot (16.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Automatic watch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automatic watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →